based under eye elixir
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Incredible24avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$18.40–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$237K$237K/yr · 125K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
4
Top-5 brand share
100%
Open market
0%
- BASED BODYWORKS78%
- LTNOVAAY17%
- Generic5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.884.2★53 rev
Mens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.415.0★6 rev
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.403.8★13 rev
Newest
by launch dateMens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.416 rev
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.8853 rev
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.4013 rev
Trending
90-day click momentumMens Under Eye Nourishing ElixirLightweight Moisturizing Formula Helps Improve the Look of Puffiness and Tired-Looking Eyes 0.51 Fl Oz
LTNOVAAY$21.415.0★
BASED Under Eye Elixir Hydrating & Refreshing Formula Simple. Effective. Based. 0.5 fl oz Pack of 1
BASED BODYWORKS$27.884.2★
Mens Under Eye Nourishing Elixir 15ml/0.51 FL.OZ - Hydrating Formula with Pump Dispenser (Pack of 1)
Generic$18.403.8★
Demand
Weekly Amazon search volume, last 21 weeks — -11.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works really well”
“As described”
“a good product”
“absorbs quickly”
“Its really moisturizing, brightens your under eyes and reduces puffiness”
“The formula feels lightweight”
“It provides good hydration”
“The formula feels lightweight, absorbs quickly, and doesnt leave any greasy residue”
“Product has no smell so its great for sensitive people”
“Overall, I found it a very good purchase for men looking to take care of the eye area in a practical and simple way”
What buyers complain about
“This one expensive more than that 3”
“the product was dripping in liquid”
“waste of money pump is bad”
“BASED needs to fix this with a better bottle design fast because it's too expensive for product to go to waste”
“Pump doesn't work well”
“After 2 uses I'm already having trouble getting the product to pump out because it's not aqueous enough”