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barebells protein bar caramel cashew

Launch it72/100

barebells protein bar caramel cashew clears our launch bar: a $9.0M/yr market growing +137.7% with returns at 0.0%.

Market/yr

$9.0M

Growth (1y)

+137.7%

Products

28

Brands

8

was 4 a year ago

Sellers

111

Price range

$15.26–$89.97

Returns

0.0%

Rating

4.4★

72/100

Launch it

Scored 72/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
81
×0.30
Growth
69
×0.30
Competition
59
×0.20
Quality gap
53
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 95 weeks — +137.7% year over year.
223K112KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 2.2×

Competition

68%BAREBELLS
  • BAREBELLS68%
  • Generic16%
  • Flexfinity6%
  • Quest4%
  • Built Bar2%
  • Mix It Up2%
  • Other (2 brands)2%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 111 sellers compete here.

Brands

8 rising

was 4 a year ago

Sellers

111

Top 5 brand share

96%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 28 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious Bars”

Nutritional Content24%

“high in protein”

Flavor12%

“Nice flavor option”

Quality-Overall4%

“I was very impressed this time with the quality and freshness”

Texture/Consistency-Overall3%

“Great texture”

Sweetness3%

“with a nice balance of sweetness without being overly strong”

Value For Money3%

“Good value for money”

Ease Of Chewing/Swallowing1%

“not too chewy”

Health Benefits-Overall1%

“Low calorie and tastes good”

Advertised Vs Actual Product1%

“As described”

What buyers complain about

Taste-Overall16%

“Taste is off”

Value For Money9%

“High price”

Flavor8%

“Really gross flavor”

Nutritional Content6%

“Question nutrition bars are nasty”

Texture/Consistency-Overall5%

“Texture terrible”

Storage Temperature4%

“Arrived melted”

Sweetness3%

“Has a ton of sugar”

Ease Of Chewing/Swallowing3%

“tricky to eat”

Ingredients-Overall2%

“did not look at the ingredients”

Artificial Sweeteners2%

“Artificial sweeteners and flavoring”

Top return reasons

  • Taste-Overall26%
  • Flavor18%
  • Advertised Vs Actual Product11%
  • Ingredients-Overall7%
  • Nutritional Content4%
  • Stale/Rotten/Spoiled2%
  • Product Condition2%
  • Comfort-Overall2%
  • Storage Temperature2%
  • Salt Content2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.