banana protein powder
Launch itA $1.2M/yr market growing +6.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$41.61avg listing price — sweet spot $15–$100
Price range
Great$9.13–$80.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 393K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,874.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
48
Top-5 brand share
82%
Open market
15%
- Premier Protein44%
- FlavCity16%
- Muscle Milk10%
- Optimum Nutrition7%
- NaturesPlus4%
- Jocko Fuel3%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$27.874.6★11,786 rev
Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$9.134.6★1,531 rev
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.714.2★168 rev
Muscle Milk Genuine Protein Powder Banana Crme 1.93 Pounds 13 Servings 32g Protein 4g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.054.6★846 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Banana Cream 2 Pound (Packaging May Vary)
Optimum Nutrition$43.794.6★9,456 rev
Newest
by launch date
Javvy Protein Iced Coffee - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Banana Bread 1 Pack
Javvy$37.544,054 rev
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.71168 rev
Pure Protein Complete Protein Shake Banana Pudding 30g High Protein Drink Less than 1g Sugar 3g Fiber Ready to Drink Non GMO On-the-Go Shakes 11oz Bottles 12 Pack
Pure Protein$28.74146 rev
Jocko Fuel Whey Protein Powder Banana Cream 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings
Jocko Fuel$41.82388 rev
FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$56.363,504 rev
Trending
90-day click momentumJavvy Protein Iced Coffee - Premium Whey Protein & Iced Coffees 100% Natural Cold Brew Zero Artificial Flavors & Sweeteners 80mg Caffeine No Added Sugar 20 Servings Banana Bread 1 Pack
Javvy$37.544.1★
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.714.2★
FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$56.364.4★
Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$9.134.6★
Pure Protein Complete Protein Shake Banana Pudding 30g High Protein Drink Less than 1g Sugar 3g Fiber Ready to Drink Non GMO On-the-Go Shakes 11oz Bottles 12 Pack
Pure Protein$28.744.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The taste is smooth”
“Good amount of protein”
“Love this Vanilla flavor”
“Excellent product”
“Blends well”
“Worth every penny”
“Clean ingredients”
“Mixes well with water”
“It is extremely sweet”
“Smooth and creamy”
What buyers complain about
“Doesnt taste very good”
“Overpowering any other flavor”
“Costs too much”
“not as sweet”
“calories are a little higher than I prefer”
“the smell is horrible”
“This product has a very strong taste of artificial sugar”
“This one wasnt as good as the ones in the boxes”
“They arnt thick and creamy protein shakes as described and desired”
“just a smaller bag”