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53

ballerina farm protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 59Growth 34Conversion 62Competition 37Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 67

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$39.87

avg listing price — sweet spot $15–$100

Price range

Incredible$22.91–$59.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$491K

$491K/yr · 225K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Review moat

Bad6,212.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

567

Top-5 brand share

100%

Open market

0%

  • Ballerina Farm52%
  • Orgain32%
  • NAKED8%
  • isotoner7%
  • Levels Nutrition2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$25K10%$49K15%$74K20%$98K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 23 weeks — +7.5% search growth over the last 90 days.
15K10KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Absolutely delicious”

Nutritional Content17%

“The amount of protein is great”

Flavor11%

“Best flavor”

Quality-Overall5%

“The product has always been a consistent quality”

Ingredients-Overall5%

“Healthy Ingredients”

Solubility4%

“Easy to mix”

Blend/Ratio4%

“It blends easy too”

Vegan/Organic2%

“Organic Natural Flavors”

Sweetness2%

“its delicious—naturally sweet”

Value For Money2%

“Best price”

What buyers complain about

Taste-Overall22%

“Gross taste”

Flavor8%

“The flavor tastes very artificial”

Value For Money6%

“so pricey”

Nutritional Content5%

“Did not meet the requirements for a healthy diet”

Sweetness5%

“TOO SWEET”

Artificial Sweeteners3%

“a little stevia after taste”

Texture/Consistency-Overall3%

“grainy texture”

Solubility2%

“It doesnt dissolve”

Ingredients-Overall1%

“Changed ingredients”

Size-Overall1%

“Bag much smaller than expected”

Top return reasons

Color33%
Width33%
Leak-Proof17%
Product Condition17%