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balance bars

Skip it46/100

a small market ($350K/yr) — balance bars doesn't clear our bar today.

Market/yr

$350K

Growth (1y)

+82.0%

Products

29

Brands

13

was 12 a year ago

Sellers

663

Price range

$4.81–$24.76

Returns

0.0%

Rating

4.5★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
18
×0.30
Growth
60
×0.30
Competition
44
×0.20
Quality gap
40
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +82.0% year over year.
11K6KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 2.1×

Competition

38%Quest
  • Quest38%
  • CLIF Bar23%
  • Pure Protein14%
  • ONE4%
  • Perfect Bar4%
  • CLIF BUILDER'S3%
  • Other (7 brands)13%

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 663 sellers compete here.

Brands

13 rising

was 12 a year ago

Sellers

663

Top 5 brand share

84%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 29 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Absolutely Delicious”

Nutritional Content20%

“Good amount of protein”

Flavor9%

“Nice balanced flavor”

Quality-Overall4%

“Good quality bar”

Sweetness2%

“sweet tasting snack”

Value For Money2%

“Good deal”

Health Benefits-Overall2%

“Great taste and healthy”

Ease Of Chewing/Swallowing1%

“Not too chewy either”

Ingredients-Overall1%

“Clean ingredients”

Texture/Consistency-Overall1%

“Smooth texture”

What buyers complain about

Taste-Overall20%

“Bad taste”

Nutritional Content6%

“I dont like high protein at one time”

Flavor5%

“Bad flavor”

Value For Money5%

“Very expensive”

Hard Feel5%

“HARD as a rock”

Moist/Dry4%

“this box was all dried out”

Ease Of Chewing/Swallowing4%

“Very chewy”

Sweetness3%

“Not as sweet”

Quality-Overall2%

“seem to be of lower quality”

Texture/Consistency-Overall2%

“texture are both terrible”

Top return reasons

  • Taste-Overall27%
  • Flavor12%
  • Stale/Rotten/Spoiled9%
  • Hard Feel7%
  • Value For Money6%
  • Nutritional Content6%
  • Storage Temperature4%
  • Ingredients-Overall4%
  • Quality-Overall3%
  • Advertised Vs Actual Product2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.