baby soap
Launch it68/100baby soap clears our launch bar: a $6.5M/yr market growing +136.5% with returns at 0.5%.
Market/yr
$6.5M
Growth (1y)
+136.5%
Products
46
Brands
16
was 12 a year ago
Sellers
691
Price range
$3.09–$32.54
Returns
0.5%
Rating
4.7★
Launch it
Scored 68/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +136.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.2×
Competition
- Johnson's Baby38%
- Aveeno Baby26%
- Cetaphil8%
- The Honest Company7%
- Amazon Basics6%
- Baby Dove3%
- Other (10 brands)12%
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 16 brands and 691 sellers compete here.
Brands
16 rising
was 12 a year ago
Sellers
691
Top 5 brand share
85%
Product shelf
All 46 tracked products in this niche.
Johnsons Baby Head-To-Toe 2 in 1 Tear Free Wash & Shampoo with Aloe Vera and Vitamin B5 Safe and Gentle for Newborns and Delicate Skin Hypoallergenic and pH Balanced 27.1 Fl Oz
Johnson's Baby
$7.494.7★33,610 reviews
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
Aveeno Baby
$17.344.8★39,052 reviews
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
Johnson's Baby
$5.824.7★5,743 reviews
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash and Hair Shampoo Tear-Free Paraben-Free for Sensitive Skin and Hair Lightly Scented 18 Fl Oz
Aveeno Baby
$10.724.8★39,052 reviews
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
Amazon Basics
$3.094.6★2,770 reviews
Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack
Aveeno Baby
$17.904.8★10,150 reviews
The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz
The Honest Company
$9.874.7★46,382 reviews
Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
Cetaphil
$15.094.8★2,651 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its fragrance free”
“Good quality and easy to put on”
“Leaves my skin soft”
“Great value”
“No allergies”
“Moisturizes the skin”
“Rinses clean”
“Great For Sensitive Skin”
“Definitely a gentle wash”
“cleans well”
What buyers complain about
“Not fragrance free”
“Caused a rash”
“Leaked everywhere”
“caused dry patches”
“bigger that I expected”
“my skin has become sensitive”
“A little pricey”
“Very misleading”
“Difficult to use”
“Very poor quality”
Top return reasons
- Leak-Proof29%
- Smell17%
- Size-Overall12%
- Value For Money9%
- Advertised Vs Actual Product6%
- Motor Power6%
- Functionality-Overall2%
- Product Condition2%
- Ingredients-Overall2%
- Washability2%