baby bath brush
Skip it41/100a small market ($119K/yr) — baby bath brush doesn't clear our bar today.
Market/yr
$119K
Growth (1y)
+120.2%
Products
21
Brands
12
was 5 a year ago
Sellers
23
Price range
$3.99–$13.92
Returns
1.4%
Rating
4.7★
Skip it
Scored 41/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +120.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Frida Baby47%
- S&T INC.18%
- Xforto12%
- MR LION11%
- PandaEar2%
- oogiebear2%
- Other (6 brands)8%
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 23 sellers compete here.
Brands
12 rising
was 5 a year ago
Sellers
23
Top 5 brand share
90%
Product shelf
All 21 tracked products in this niche.
Frida Baby DermaFrida The SkinSoother Baby Bath Brush | Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema | 1 Pack
Frida Baby
$6.874.8★18,469 reviews
Frida Baby DermaFrida The SkinSoother Baby Bath Brush Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema 2 Pack
Frida Baby
$8.294.8★18,469 reviews
Frida Baby The 3-Step Cradle Cap System DermaFrida The FlakeFixer Sponge Brush Comb and Storage Stand for Babies with Cradle Cap White-Blue
Frida Baby
$12.934.7★31,199 reviews
S&T INC. Exfoliating and Massaging Cradle Cap Bath Brushes for Baby Silicone - 2 Inch x 2.5 Inch Pink 2 Pack
S&T INC.
$6.854.7★4,710 reviews
Baby Bath Brush Baby Cradle Cap Brush Silicone Massage Brush Silicone Scrubbers Exfoliator Brush Skin Scrubber Baby Essential for Dry Skin Cradle Cap and Eczema (Small-4PCS)
MR LION
$4.184.6★4,373 reviews
Cradle Cap Brush for Babies - Cradle Cap Treatment | Baby Sponge for Bathing | Baby Brush and Comb Set Newborn | Baby Comb & Scalp Scrubber (Set of 6)
Xforto
$8.984.7★1,422 reviews
S&T INC. Exfoliating and Massaging Cradle Cap Bath Brushes for Baby Silicone - 2 Inch x 2.5 Inch Grey and Teal 2 Pack
S&T INC.
$6.824.7★4,710 reviews
Cradle Cap Brush for Babies - Cradle Cap Treatment | Baby Sponge for Bathing | Baby Brush and Comb Set Newborn | Baby Comb & Scalp Scrubber (Set of 6 - Pink)
Xforto
$8.924.7★622 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are very soft bristles”
“Easy to use”
“Very well made product”
“Worth it”
“great for scrubbing”
“Works as stated”
“Super easy to use and very durable”
“Design is nice”
“Its a soft silicone bath brush that makes washing my baby easier and more soothing”
“colors are very bright”
What buyers complain about
“Fell apart after first use”
“All of the items were of low quality”
“just wasnt the right fit for what I needed”
“These sponges ARE not ultra soft”
“Pretty flimsy”
“The comb is a little thicker in its combs than ideal”
“Very misleading”
“Came in dirty”
“Didnt think itd be that easy to be honest”
“let them air dry”
Top return reasons
- Size-Overall21%
- Functionality-Overall17%
- Value For Money8%
- Advertised Vs Actual Product8%
- Defective Material/Parts7%
- Hard Feel6%
- Quality-Overall5%
- Soft Feel4%
- Product Condition4%
- Material Quality3%