babchi oil
Worth a lookShows low returns (0.9%), but a small market ($14K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great236.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Good$10.42–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 18K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
17
Top-5 brand share
68%
Open market
25%
- CARAWAY30%
- CELDYQUE11%
- dève herbes10%
- Salvia9%
- MB Herbals8%
- Greenwood Essential7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARAWAY BAKUCHI OIL - Supercritical CO2 Extract| Pure Babchi Oil for Skin Pigmentation Vitiligo & Uneven skin tone| Bakuchi Seed Oil 50ml
CARAWAY$19.884.5★155 rev
Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz
CELDYQUE$14.594.6★888 rev
Deve Herbes Babchi (Bakuchi) Oil (Psoralea corylifolia) | Cold Pressed | Pure | Natural | Undiluted | For Diluting Essential oils | For Skin & Massage | Non-Sticky | Lightweight | Unisex | 30ml (1 oz)
dève herbes$11.734.4★278 rev
JL Herbals Bakuchi Oil 100ml (3.5 fl.oz) | Babchi | Psoralea corylifolia | 100% Pure & Undiluted | Cold Pressed | for External USE ONLY | USE After Dilution
JL HERBAL$20.654.6★240 rev
MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only
MB Herbals$19.704.2★195 rev
Newest
by launch date
WILDFLOWER ESSENTIALS Babchi Oil (Bakuchi) (Psoralea corylifolia) 100% Natural Cold Pressed Carrier Oil For Face Hair Skin Body | with Dispensing Pump 1.69 Fl Oz (50ml)
WILDFLOWER ESSENTIALS$13.14578 rev
MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only
MB Herbals$19.70195 rev
Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz
CELDYQUE$14.59888 rev
CARAWAY BAKUCHI OIL - Supercritical CO2 Extract| Pure Babchi Oil for Skin Pigmentation Vitiligo & Uneven skin tone| Bakuchi Seed Oil 50ml
CARAWAY$19.88155 rev
Earth N Pure Babchi Oil (Bakuchi/Bakuchiol) 100% Pure Cold Pressed GC/MS Tested Undiluted | Face Hair & Scalp Oil | Psoralea corylifolia | with Glass Dropper | 50 ml
EARTH N PURE$12.4613 rev
Trending
90-day click momentumWILDFLOWER ESSENTIALS Babchi Oil (Bakuchi) (Psoralea corylifolia) 100% Natural Cold Pressed Carrier Oil For Face Hair Skin Body | with Dispensing Pump 1.69 Fl Oz (50ml)
WILDFLOWER ESSENTIALS$13.144.2★
Earth N Pure Babchi Oil (Bakuchi/Bakuchiol) 100% Pure Cold Pressed GC/MS Tested Undiluted | Face Hair & Scalp Oil | Psoralea corylifolia | with Glass Dropper | 50 ml
EARTH N PURE$12.464.2★
2% Bakuchiol 2 floz Creamy Serum - Beyond Retinol Generous Size - G3L Delivery System for Anti-Aging & Anti Wrinkle Moisturizer Bio-Retinol - Bakuchiol Oil 59.4 ml
Imagine Dermatology$17.364.5★
CARAWAY BAKUCHI OIL - Supercritical CO2 Extract| Pure Babchi Oil for Skin Pigmentation Vitiligo & Uneven skin tone| Bakuchi Seed Oil 50ml
CARAWAY$19.884.5★
Salvia Babchi Oil Cosmetic Grade (30 ml / 1.01 fl oz) with Dropper - for DIY Skin and Hair Care Ideal for Serums Balms Massage Oils and Beauty Formulations
Salvia$15.584.1★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +8.1% search growth over the last 90 days.Peak months: Jul, Aug, Nov · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great products good for your skin”
“Great quality”
“Soft Skin”
“It has a slight fragrance I don't find unpleasant”
“Its moisturizing and non irritating”
“Good oil”
“Im allergic to everything and this stuff is great and works”
“Age spots disappeared”
“It does seem to absorb well”
“Better then I expected and hoped for”
What buyers complain about
“It was still too strong a smell”
“I learned too late that bakuchi oil is not the same as the bachiol”
“unappealing even when mixed with a carrier oil”
“I am allergic to the active ingredient in that product”
“No instructions on how to open it”
“This one seems a little heavier than I expected”
“I have tried this so many times in different ways yet EVERY SINGLE TIME I break out”
“Just not a big enough bottle”
“hyper pigmentation within three days”
“I do not know if this is good quality or not”