aura house

Worth a look

Shows demand growing +151.5% this quarter, but weak search conversion (1.6%) keeps it on the watch list.

Growth

Incredible+151.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$96.44

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,540.88

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.55–$206.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$175K

$175K/yr · 114K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Open market

10%

Air-Scent31%
aurahouse23%
ScFZen23%
NoxLumina5%
Homedics4%
Aura Sensorial Aroma3%
Open — no brand owns it (4 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waterless Scent Diffuser Starter Kit with 5 Oils Luxury Hotel Style Cold Air Diffuser Oil Machine for Home 1000 Sq Ft Coverage Quiet Nebulizing Aromatherapy with Remote Tower Fabric Design Cream

ScFZen$82.844.4★104 rev

The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - White - 4.05 Oz - Fragrance Oil Not Included

Air-Scent$92.064.5★1,026 rev

The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - Black - 4.05 Oz - Fragrance Not Included

Air-Scent$92.304.5★1,026 rev

Aura House Smart Cold Air Diffuser & Fragrance Oil Duo Bluetooth App-Controlled Diffuser for Home (Collins & Coast 30 ml Oils) Hotel-Inspired Scents Effortless Ambiance

aurahouse$152.834.0★32 rev

Aura House Away Collection Essential-Oil-Infused Fragrance Oils (4 30 ml) Hotel-Inspired Cold-Air Diffuser Oils Pre-Balanced & Effortless

aurahouse$159.854.2★4 rev

Newest

by launch date

Waterless Scent Diffuser Kit with Lights -Max 2000 Sq Ft Coverage Essential Oil Diffuser for Home Hotels Offices Spas Aromatherapy Diffuser Large Room Included 108ml Scent Oils Black 10.6In

Dakomoda$110.3627 rev

2mo ago

Homedics SereneScent Waterless Diffuser Cold Air Scent Machine for Home Diffuser for Large Rooms App-Controlled Fragrance Diffuser with Timer and Ambient Lights Beige

Homedics$87.4827 rev

3mo ago

NoxLumina Waterless Diffuser Pro with 5 Scent Oils Luxury Hotel-Class Essential Oil Diffuser Aromatherapy Machine with 1500 Sq Ft Cover 6 Mist 4.06Oz Air Diffusers for Home Large Room Hotel SPA

NoxLumina$86.8588 rev

5mo ago

Aura House Away Collection Essential-Oil-Infused Fragrance Oils (4 30 ml) Hotel-Inspired Cold-Air Diffuser Oils Pre-Balanced & Effortless

aurahouse$159.854 rev

8mo ago