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atkins soft baked protein bars

Worth a look57/100

atkins soft baked protein bars shows demand growing +775.6%, but a small market ($11K/yr) keeps it on the watch list.

Market/yr

$11K

Growth (1y)

+775.6%

Products

13

Brands

4

was 1 a year ago

Sellers

575

Price range

$4.93–$33.38

Returns

0.0%

Rating

4.3★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
100
×0.30
Competition
53
×0.20
Quality gap
65
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 9 weeks — +775.6% year over year.
427213.5Spike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Competition

76%Atkins
  • Atkins76%
  • Simple Mills10%
  • Pure Protein10%
  • Fiber One4%
  • Other0%

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 575 sellers compete here.

Brands

4 rising

was 1 a year ago

Sellers

575

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 CountAtkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count
Atkins$19.024.6★1,27419%rising
2
Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz eachSimple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each
Simple Mills$4.934.5★2,16410%rising
3
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 CountPure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.033.7★15710%rising
4
Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 CountAtkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count
Atkins$22.184.4★1,1299%rising
5
Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 CountAtkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count
Atkins$6.554.0★5,3047%rising
6
Atkins Blueberry Greek Yogurt Protein Meal Bar High Fiber 15g Protein 3g Sugar 5g Net Carbs Meal Replacement Keto Friendly 5 CountAtkins Blueberry Greek Yogurt Protein Meal Bar High Fiber 15g Protein 3g Sugar 5g Net Carbs Meal Replacement Keto Friendly 5 Count
Atkins$9.424.3★4,9557%rising
7
High Protein Vanilla Macadamia Nut Soft Baked Bars by AtkinsHigh Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins
Atkins$9.163.6★187%rising
8
Atkins Chocolate Crme Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar High in Fiber Keto Friendly 5 CountAtkins Chocolate Crme Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar High in Fiber Keto Friendly 5 Count
Atkins$6.664.2★5,2796%rising
9
Atkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 CountAtkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 Count
Atkins$6.894.2★6816%rising
10
Atkins Soft Baked Energy Bars Blueberry 15g Protein Excellent Source of Fiber 2g Sugar 1 pack (5 Bars)Atkins Soft Baked Energy Bars Blueberry 15g Protein Excellent Source of Fiber 2g Sugar 1 pack (5 Bars)
Atkins$8.604.3★745%falling
11
Atkins Blueberry Flavored Soft Baked Energy Bars High in Protein Snack Bar Low Sugar High Fiber Snack Protein Snack 4 Packs (4 Bars Each)Atkins Blueberry Flavored Soft Baked Energy Bars High in Protein Snack Bar Low Sugar High Fiber Snack Protein Snack 4 Packs (4 Bars Each)
Atkins$33.384.4★8885%falling
12
Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 CountAtkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
Atkins$6.504.6★4,9265%rising
13
Fiber One 70 Calorie Soft Baked Bars Cinnamon Coffee Cake Mega Pack 18 Ct 16 ozFiber One 70 Calorie Soft Baked Bars Cinnamon Coffee Cake Mega Pack 18 Ct 16 oz
Fiber One$8.604.4★8,5224%rising

Product shelf

All 13 tracked products in this niche.

Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count

Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count

Atkins

$19.024.6★1,274 reviews

Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each

Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each

Simple Mills

$4.934.5★2,164 reviews

Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count

Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count

Pure Protein

$17.033.7★157 reviews

Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count

Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count

Atkins

$22.184.4★1,129 reviews

Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count

Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count

Atkins

$6.554.0★5,304 reviews

Atkins Blueberry Greek Yogurt Protein Meal Bar High Fiber 15g Protein 3g Sugar 5g Net Carbs Meal Replacement Keto Friendly 5 Count

Atkins Blueberry Greek Yogurt Protein Meal Bar High Fiber 15g Protein 3g Sugar 5g Net Carbs Meal Replacement Keto Friendly 5 Count

Atkins

$9.424.3★4,955 reviews

High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins

High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins

Atkins

$9.163.6★18 reviews

Atkins Chocolate Crme Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar High in Fiber Keto Friendly 5 Count

Atkins Chocolate Crme Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar High in Fiber Keto Friendly 5 Count

Atkins

$6.664.2★5,279 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“Absolutely delicious”

Nutritional Content13%

“Good value and nutrition”

Flavor10%

“lemon cream flavor”

Sweetness6%

“good as a sweet treat”

Quality-Overall3%

“Atkins quality control is relaxed at any rate”

Value For Money2%

“Good value for the money”

Soft Feel2%

“feels familiar in a good way”

Freshness1%

“Arrived fresh”

Texture/Consistency-Overall1%

“The texture is very soft and pleasant”

Baking1%

“Simple mills soft baked cookies”

What buyers complain about

Taste-Overall32%

“Tastes like chemicals”

Moist/Dry10%

“Tasted dry and powdery”

Flavor7%

“No flavor”

Value For Money6%

“too expensive”

Sweetness3%

“Too sweet”

Texture/Consistency-Overall3%

“Dont like the texture”

Quality-Overall3%

“Quality Control is not great”

Nutritional Content3%

“Proteine Bars Are not my thing”

Ease Of Chewing/Swallowing3%

“The coconut is kind of chewy”

Stale/Rotten/Spoiled2%

“Also mine were not very fresh in my opinion”

Top return reasons

  • Taste-Overall28%
  • Ingredients-Overall16%
  • Flavor13%
  • Moist/Dry8%
  • Stale/Rotten/Spoiled8%
  • Value For Money6%
  • Powdered/Crumbled3%
  • Functionality-Overall3%
  • Salt Content3%
  • Accuracy-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.