asian broom
Worth a lookShows low returns (0.8%), but soft demand (+0.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$29.23avg listing price — sweet spot $15–$100
Price range
Incredible$14.89–$44.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great349avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 208K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
19
Top-5 brand share
84%
Open market
13%
- T TABAKH47%
- AW BROOMS16%
- TTS For Home8%
- COLLECT PRESENT8%
- VIELAB5%
- SWEEPY4%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Choi Bong Co Vietnam Hand Made Straw Soft Broom with Colored Handle 12 Head Width 40 Overall Length -1pc
T TABAKH$18.333.9★2,316 rev
One Vietnamese Soft Fan (Straw) Broom 40 Inch
T TABAKH$18.583.8★1,703 rev
Vietnam Handcrafted Straw Soft Broom with Colored Handle 17 Inch Head Width 38 Inch Overall Length (1 pc)
COLLECT PRESENT$14.892.9★16 rev
32 inch Multi-Surface Sturdy Outdoor Authentic Coconut Leaf Broom Asian Heavy Duty Broom Thai Natural Coconut Leaf Broom (Country Rustic) 1 Piece
AW BROOMS$24.024.6★299 rev
Deluxe Vietnamese Natural Straw Broom /45 Handmade Soft Grass Sweeping Broom for Indoor & Outdoor/Beauty of Nature Collection
VIELAB$32.614.5★10 rev
Newest
by launch dateVietnam Handcrafted Straw Soft Broom with Colored Handle 17 Inch Head Width 38 Inch Overall Length (1 pc)
COLLECT PRESENT$14.8916 rev
TTS For Home - Vietnamese Straw Soft Broom - Indoor Grass Broom - Sweeping Hand with Black Long Handle Broomstick for House Garage Office Lobby Room Kitchen with 56.69 in Length
TTS For Home$34.8358 rev
Traditional Vietnamese Handmade Broom Durable Perfect for Home use or as a Unique Wedding Gift 42 inches Long.
NeKenKy$33.4733 rev
Authentic Handmade Asian Broom Set of 3 Packs - Premium Vietnamese Straw Broom 40 Length
ZOTATO$39.2688 rev
Deluxe Vietnamese Natural Straw Broom /45 Handmade Soft Grass Sweeping Broom for Indoor & Outdoor/Beauty of Nature Collection
VIELAB$32.6110 rev
Trending
90-day click momentumVietnam Handcrafted Straw Soft Broom with Colored Handle 17 Inch Head Width 38 Inch Overall Length (1 pc)
COLLECT PRESENT$14.892.9★
Deluxe Vietnamese Natural Straw Broom /45 Handmade Soft Grass Sweeping Broom for Indoor & Outdoor/Beauty of Nature Collection
VIELAB$32.614.5★
TTS For Home - Vietnamese Straw Soft Broom - Indoor Grass Broom - Sweeping Hand with Black Long Handle Broomstick for House Garage Office Lobby Room Kitchen with 56.69 in Length
TTS For Home$34.833.8★
Thai Vintage Retro Grass Broom Stick Asian Straw for Wedding Jumping Witch House Long With Solid Wood Handle - Primitive Sweeping Dirt Dust Garbage
AW BROOMS$44.884.4★
40 inch Tall of Asian Broom for Cleaning Tile Floor Soft bristles Long Handle Hand Grip The Reed Tree with Grass Design for Sweeper Garbage Dust Vintage Broom Durable Indoor & Outdoor
AW BROOMS$44.074.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean”
“Very beautifully made”
“easy to use”
“This brand is exceptionally durable”
“Just what she expected”
“Beautiful design and craftsmanship”
“This broom is surprisingly effective despite being soft”
“Is a great size looks great”
“Perfect too because it is lightweight”
“works good on your baseboards”
What buyers complain about
“Is Not Well Made”
“Falling apart”
“More of a mess to clean up”
“its not worth even $2”
“shook as it as much as I could that didnt help”
“They are a bit short”
“its not good for indoor or outdoor use”
“In what appears to be false advertising the product images show 3 in a bundle”
“However, if you are allergic to pollen or grass Do”
“feels like this product is made poorly”