aromatech
Worth a lookShows a sweet-spot price point ($23.16 avg), but a small market ($81K/yr) keeps it on the watch list.
Avg price
Incredible$23.16avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$8.55–$55.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,463.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 139K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
102
Top-5 brand share
86%
Open market
12%
- Sand + Fog44%
- SALKING24%
- ZEYA10%
- Generic5%
- Air-Scent4%
- ARVIDSSON2%
- Open — no brand owns it (11 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sand + Fog Ocean Mist Reed Diffuser | Made with Essential Oils | Fill Your Home with the Your Favorite Luxurious Fragrance
Sand + Fog$22.644.5★64 rev
SALKING 2-in-1 Ultrasonic Essential Oil Diffuser & Himalayan Salt Lamp Aromatherapy Diffuser Cool Mist Humidifier with Auto Off Function 100% Pure Himalayan Pink Salt Rock 150ml (Wooden Grain)
SALKING$24.644.4★4,687 rev
Sand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Marshmallow Strawberry Vanilla Laundry)
Sand + Fog$28.304.8★5 rev
SALKING Essential Oil Diffuser 100ml Small Aromatherapy Diffuser with Auto Shut-Off Function Ultrasonic Diffusers for Essential Oils Cool Mist Humidifier with Warm White Lights for Office Home
SALKING$11.964.2★3,380 rev
Sand and Fog Coastal Collection California Beach House Essential Oil Set 4 Pieces 0.5 Fl Oz Glass Bottles Made with Essential Oils Clear for Aromatherapy
Sand + Fog$28.674.4★3 rev
Newest
by launch dateSand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Marshmallow Strawberry Vanilla Laundry)
Sand + Fog$28.305 rev
Sand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Vanilla Clean Waves Cotton California Beach)
Sand + Fog$33.971 rev
Sand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Cherry Linen Vanilla Night Skies)
Sand + Fog$28.565 rev
ZEYA - Third Date Vibes Fragrance Card Refills - for Portable Diffuser Saffron Rose Cedarwood Musk Aroma for Home & Car Use - 3 Pack
ZEYA$18.960 rev
ZEYA - Conversation Fragrance Card Refills - for Portable Diffuser Mint Bergamot Amber Suede Scent for Home Office & Car - 3 Pack
ZEYA$18.930 rev
Trending
90-day click momentum
Sand and Fog Reed Diffuser Set 3 Pack 6 fl oz and 5 Reeds Each Floral Jasmine Fresh Breeze Pistachio Dream
Generic$37.790.0★
ZEYA - Conversation Fragrance Card Refills - for Portable Diffuser Mint Bergamot Amber Suede Scent for Home Office & Car - 3 Pack
ZEYA$18.930.0★
Sand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Cherry Linen Vanilla Night Skies)
Sand + Fog$28.564.8★
Sand + Fog Fragrance Diffuser Oils 4 Classic Scents Limoncello Vanilla Sugar Pineapple Coconut Vanilla Marshmallow 4 x 0.33 Fl Oz
Sand + Fog$35.044.8★
Sand + Fog Diffuser Oils Gift Set 4 Pack 0.33 fl oz Each (Vanilla Clean Waves Cotton California Beach)
Sand + Fog$33.975.0★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -5.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“Beautiful Diffuser”
“Better quality”
“Great deal”
“It fit perfectly where I wanted it to go”
“Easy to use”
“they are durable”
“The design is clean”
“As advertised”
“The colors are pretty”
What buyers complain about
“Unpleasant smell”
“Doesnt last”
“a bigger size”
“Does not work as described”
“Crappy diffuser”
“Bit pricey”
“Low price= low quality”
“very weak”
“Difficult to open”
“Leaked oil”