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54

aromaplan scents

Worth a look

Shows low returns (1.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 75Growth 37Conversion 49Competition 58Returns 80Price range 24Avg price 78Brand share 3Review moat 53Quality gap 72

Returns

Great1.8%

return rate — above 6% kills the launch gate

Avg price

Great$90.72

avg listing price — sweet spot $15–$100

Market size

Good$839K

$839K/yr · 238K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,369.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Price range

Bad$28.80–$322.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

9

Top-5 brand share

99%

Open market

0%

  • AROMAPLAN56%
  • Aromadd20%
  • AROMELY14%
  • Air-Scent8%
  • VINEVIDA1%
  • Scentiplus1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$42K10%$84K15%$126K20%$168K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +9.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Fresh scent”

Diffuse Mechanism8%

“Amazing diffuser”

Quality-Overall7%

“The build quality feels solid”

Value For Money4%

“Good price”

Ease Of Use3%

“Ease of use”

Assembly/Installation3%

“Installation was quick”

Design-Overall2%

“The design is beautiful”

Durability2%

“for the quality and longevity, these are fantastic”

Efficiency1%

“The machine works beautifully”

Size-Overall1%

“It fits perfectly in this”

What buyers complain about

Smell38%

“Bad Scent”

Value For Money8%

“Expensive”

Durability7%

“Broke in less than 2 months”

Leak-Proof5%

“Which meant the bottle was leaking”

Diffuse Mechanism4%

“the timing of the diffusion is too much”

Functionality-Overall3%

“Just simply does not work as stated”

Software/Application3%

“App is horrible”

Size-Overall2%

“Definitely not the size I thought I was getting for the price”

Strength2%

“Way too strong”

Quality-Overall2%

“Quality is missing”

Top return reasons

Smell40%
Diffuse Mechanism10%
Leak-Proof8%
Functionality-Overall8%
Advertised Vs Actual Product5%
Value For Money5%
Size-Overall4%
Defective Material/Parts3%
Connectivity-Overall3%
Product Condition2%