apple cinnamon essential oil
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Great$5.93–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,052.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 65K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
27
Top-5 brand share
78%
Open market
17%
- Plant Guru33%
- Ethlauff21%
- Nature's Oil11%
- AROMA COUNTRY7%
- TUOSHITONG7%
- Air Wick5%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Cinnamon Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.
Plant Guru$10.094.5★140 rev
Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ
Ethlauff$13.384.0★67 rev
Plant Guru Apple Cinnamon Fragrance Oil 8 fl. oz. - Aromatherapy Scented Oil for DIY Soap Candles Bath Bombs Reed Diffusers
Plant Guru$15.034.5★315 rev
Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ
Ethlauff$14.704.1★100 rev
Apple Cinnamon Fragrance Oil for Perfume Cologne Diffusers Soap Making Candle Making Lotion Home Scents Linen Spray Bath Bombs Slime (2 Fl Oz)
Nature's Oil$12.924.4★1,911 rev
Newest
by launch date
Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz
TUOSHITONG$9.942 rev
Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts
Chanhyer$9.98326 rev
Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ
Ethlauff$13.3867 rev
Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz
Wuvezrub$5.93172 rev
Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ
Ethlauff$14.70100 rev
Trending
90-day click momentumApple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz
TUOSHITONG$9.945.0★
Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz
Wuvezrub$5.934.4★
Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts
Chanhyer$9.984.3★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz
Majestic Pure$11.284.4★
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count
Glade$22.094.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Really great oil”
“Fair price”
“Works as advertised”
“It works temporarily to keep ants away”
“easy to use”
“Works well”
“blends well with other oils”
“I love the way its designed”
“I use it year round because it hasn't ran out yet after 6 months”
What buyers complain about
“No scent at all”
“Bottle leakage”
“Waste of money”
“LASTED ABOUT A MONTH”
“not strong”
“False advertising”
“This triggered such a severe allergic reaction that I had to take medication to treat the allergy caused by the cinnamon oil”
“everything else is trash”
“Oil”
“Hard to open the oil”