apple cinnamon candles
Worth a lookShows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Review moat
Good811.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.20–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 97K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
51
Top-5 brand share
83%
Open market
13%
- Glade37%
- Yankee Candle27%
- Village Candle7%
- Dianne's Custom Candles7%
- AOOVOO5%
- CJVIUS4%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.924.6★792 rev
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.204.7★131 rev
Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.734.4★998 rev
Glade Candle Apple Cinnamon Fragrance Infused with Essential Oils Air Freshener Candle 3-Wick 6.8 Oz
Glade$7.154.4★422 rev
Village Candle Apples & Cinnamon Large Apothecary Jar Scented Candle 21.25 oz.
Village Candle$21.954.4★1,691 rev
Newest
by launch date
Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women
Fivefire$18.5212 rev
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.20131 rev
Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.5273 rev
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$10.2779 rev
2-Pack Set Apple Cinnamon Scented Candles Apple Pie & Kitchen Spices Natural Soy Jar Candles for Home Highly Scented Aromatherapy Candles for Fall Holiday Apple Cider Candle Ideal Gift for Women Men
MOSROAD$18.3170 rev
Trending
90-day click momentumApple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women
Fivefire$18.524.5★
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.204.7★
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count
Glade$10.274.6★
Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.524.8★
Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor
CJVIUS$27.604.3★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good price”
“The glass is of great quality”
“ease of lighting”
“Theyre much thicker glass and very durable”
“As advertised”
“Good Christmas gift for this year”
“they are a nice size -”
“It looks and feels really cool, and kind of matches my boho aesthetic, so I'm keeping it”
“The glass jars are strong”
What buyers complain about
“It smelled more like chemicals than anything else”
“The jars are small”
“Poor wick”
“They are expensive”
“Only thing is theyre not super strong in a big room”
“The photo has been way blown up”
“they dont last extremely long”
“This stuff burns badly”
“Also burns for a long time”
“this one did not give the same effect”