antidepressants
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$8.54–$41.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$309K$309K/yr · 183K searches
Review moat
Bad5,983.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
618
Top-5 brand share
98%
Open market
0%
- Boiron74%
- LifeSeasons9%
- Laki Naturals7%
- OLLY5%
- Futurebiotics3%
- Happy Healthy Hippie2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 60 Count
Boiron$8.544.3★7,644 rev
Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 120 Count
Boiron$15.734.3★7,644 rev
Boiron StressCalm On The Go for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 2 Count (160 Pellets)
Boiron$9.304.3★1,668 rev
Boiron StressCalm Tabs - 100 Count for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - Convenient Stress Calm Meltaway Tablets
Boiron$18.204.9★40 rev
Laki Naturals Fly Calm Patch (1 Count Pack of 8) - Relax Nerves Support Stress - Natural Ingredients to Support Airplane Stress - Calm Your Fear of Flying Naturally
Laki Naturals$15.544.0★552 rev
Newest
by launch dateBoiron StressCalm Tabs - 100 Count for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - Convenient Stress Calm Meltaway Tablets
Boiron$18.2040 rev
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules
Futurebiotics$9.7513,430 rev
Anxie-T Plus - Extra Strength Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules
LifeSeasons$41.83774 rev
Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets
Futurebiotics$9.942,015 rev
Laki Naturals Fly Calm Patch (1 Count Pack of 8) - Relax Nerves Support Stress - Natural Ingredients to Support Airplane Stress - Calm Your Fear of Flying Naturally
Laki Naturals$15.54552 rev
Trending
90-day click momentumBoiron StressCalm Tabs - 100 Count for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - Convenient Stress Calm Meltaway Tablets
Boiron$18.204.9★
OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count
OLLY$16.524.4★
OLLY Goodbye Stress Gummy GABA L-Theanine Lemon Balm Stress Relief Supplement Berry - 42 Count
OLLY$11.584.4★
Laki Naturals Fly Calm Patch (1 Count Pack of 8) - Relax Nerves Support Stress - Natural Ingredients to Support Airplane Stress - Calm Your Fear of Flying Naturally
Laki Naturals$15.544.0★
Anxie-T Plus - Extra Strength Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules
LifeSeasons$41.834.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Anxiety relief”
“Excellent product”
“Helps with sleep”
“worked well for my needs”
“Soothing”
“Great taste, help with mood boosting”
“Most of my symptoms are gone or significantly reduced”
“helps you focus”
“Good product for the price”
“Works as advertised”
What buyers complain about
“Did not seem to be effective”
“DOES NOT HELP STRESS”
“Side effects were scary”
“Bad Aftertaste”
“I struggle with sleep”
“Waste of money”
“The 5 pill dose is too much for me”
“Could be because my body isnt used to the ingredients”
“Caused heart arrhythmia”
“He was becoming irritated”