anti inflammatory cream
Skip itA deep review moat (23,964 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$17.52avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.70–$33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 125K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad23,963.61avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
616
Top-5 brand share
84%
Open market
10%
- Voltaren36%
- Boiron15%
- Penetrex14%
- Advil11%
- HealthCareAisle9%
- Amazon Basic Care5%
- Open — no brand owns it (5 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★11,315 rev
Penetrex Daily Joint & Muscle Care Cream Soothing Botanical Formula with Arnica Vitamin B6 & MSM Lightweight Fast-Absorbing Cream for Everyday Movement - Non-Greasy - Light Scent- 2 oz
Penetrex$16.184.3★98,303 rev
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 2.6 oz
Boiron$8.364.6★57,856 rev
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 2.3 oz
Advil$10.214.4★5,201 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★6,920 rev
Newest
by launch dateAdvil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 2.3 oz
Advil$10.215,201 rev
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.675,201 rev
VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
VitaMedica$19.923,268 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.776,920 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.9118,353 rev
Trending
90-day click momentum
Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)
Copper Compression$24.604.2★
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.674.4★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.324.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.914.6★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps joint pain”
“WORKS AS ADVERTISED”
“Just as good as the name brand”
“Fair price”
“Good for muscle pain”
“clean scent”
“Exactly as advertised”
“Great for inflammation”
“Easy to use”
“absorbs well”
What buyers complain about
“No pain relief”
“Was not effective”
“Weird smell”
“too expensive”
“it does nothing for arthritis or joint pain”
“Too big”
“Irritated skin”
“False advertising”
“This chemical caused a liver enzyme”
“Didn't help with swelling nor pain”