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anthony pea protein powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 25Conversion 89Competition 0Returns 100Price range 95Avg price 93Brand share 0Review moat 23Quality gap 58

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$22.33–$22.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.33

avg listing price — sweet spot $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Review moat

Bad8,178

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$26K

$26K/yr · 11K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Open market

0%

  • Anthony's100%

Product shelf

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -0.8% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content34%

“Awesome Protein Powder”

Quality-Overall15%

“Best quality”

Taste-Overall8%

“It's smooth and tasteless, as it should be”

Flavor5%

“Excellent, mixes well, you can add things to it for flavor, easy to digest”

Vegan/Organic5%

“As a vegan”

Blend/Ratio5%

“and actually blends easy”

Solubility4%

“It dissolves well in shakes”

Advertised Vs Actual Product2%

“Seems to be as advertised”

Texture/Consistency-Overall2%

“Not gritty, mixes well”

Value For Money2%

“Great protein for the price”

What buyers complain about

Taste-Overall15%

“tastes somewhat gritty”

Flavor10%

“- Hate the weird added flavors”

Solubility6%

“Does not disolve”

Texture/Consistency-Overall4%

“chalky texture in smoothie”

Ingredients-Overall4%

“Contains Glyphosate”

Nutritional Content4%

“I have a difficult time meeting my protein goal because I dont like meat very much”

Quality-Overall3%

“Not the best”

Vitamin3%

“There is so much talk about the reliability of vitamins”

Size-Overall3%

“Little chalky”

Advertised Vs Actual Product2%

“That is false information”