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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 55Conversion 88Competition 20Returns 100Price range 39Avg price 48Brand share 14Review moat 50Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+27.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,503.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.81

avg listing price — sweet spot $15–$100

Price range

Okay$2.49–$23.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 150K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

93

Top-5 brand share

94%

Open market

3%

  • TUMS61%
  • Globe20%
  • PhysiciansCare6%
  • Alka-Seltzer4%
  • Soothe Sweetener4%
  • Medi-First2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$37K30%$55K40%$73K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall13%

“Good taste”

Ease Of Use10%

“Easy to store”

Size-Overall8%

“perfect size”

Quality-Overall7%

“Good quality”

Advertised Vs Actual Product7%

“As expected”

Portability7%

“Handy because I can carry a few in my purse in case the need to use it occurs when I'm not at home”

Ease Of Chewing/Swallowing6%

“I like the chewable ones”

Efficiency6%

“Vert effective”

Value For Money5%

“Great deal”

Acid Regulator/Stomach Ache Relief4%

“Great for my acid reflux”

What buyers complain about

Taste-Overall12%

“Not that tasty”

Functionality-Overall10%

“Didn't work for me”

Size-Overall9%

“They are a bit big”

Flavor5%

“I don't love the flavor”

Ease Of Use5%

“Hard to open”

Ease Of Chewing/Swallowing4%

“Sticky and overly chewy”

Advertised Vs Actual Product3%

“Pepto's new ads featuring a man holding gas is disgusting”

Side Effects3%

“Made me feel way worse than before taking”

Regulates Digestion2%

“Caused constipation”

Adhesion/Stickiness2%

“Sticky and overly chewy”

Top return reasons

Advertised Vs Actual Product33%
Language Issues17%
Size-Overall17%
Alcohol Content17%
Leak-Proof17%