anointing oil
Worth a lookShows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$6.93–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$513K$513K/yr · 577K searches
Review moat
Good1,332.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
30
Top-5 brand share
76%
Open market
20%
- Ein Gedi32%
- Aromafume29%
- Bethlehem Lighting7%
- Religious Items4%
- Oil of Gladness4%
- Oil Of Joy4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)
Ein Gedi$11.364.6★12,550 rev
Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection
Aromafume$12.054.8★1,102 rev
Large Holy Oil from Bethlehem
Bethlehem Lighting$11.674.7★1,712 rev
Lily of The Valley Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed Olive Oil from Jerusalem with Biblical Spices | Natural Ingredients | Holy Oils for Prayer and Protection
Aromafume$11.924.6★338 rev
Light of Jerusalem Anointing Oil for Prayer 0.25 fl.oz. Frankincense Myrrh Cinnamon Cassia and Flower Extracts
Ein Gedi$9.474.7★2,995 rev
Newest
by launch date
Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)
TerraSantaStore$7.7819 rev
Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml
Alpha & Omega Oil$17.8931 rev
Nana Gifts Testament Anointing Oil Frankincense and Myrrh Oil of the Meek Excellent value large bottle size 8.45 fl.oz | 250 ml
Nana Gifts$22.12374 rev
Holy Anointing Oil Exodus 30:22-25 Biblical Prayer Oil Made to Bible Specifications. | Cassia Myrrh Calamus & Cinnamon | Includes Prayer Cloth
Kingdom Scents$11.6586 rev
Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection
Aromafume$12.051,102 rev
Trending
90-day click momentumAlpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml
Alpha & Omega Oil$17.895.0★
BROADMAN CHURCH SUPPLIES Anointing Oil Holder with Key Ring and Eyedropper - Silver
BROADMAN CHURCH SUPPLIES$13.044.4★
Frankincense Anointing Oil | Balsamic & Soft Woody | Holy Oil for Prayer and Protection | Made with Biblical Spices and Blessed Virgin Olive Oil from Jerusalem
Aromafume$11.864.8★
Frankincense & Myrrh Spikenard & Lily of The Valley Anointing Oils 3 x 9ml/0.3 fl oz | Blessings from The Holy Lands | Blessed Oils from Jerusalem | Biblical Spices | Prayer Oil
Aromafume$29.294.6★
Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)
TerraSantaStore$7.784.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Such good quality my kids love having their heads annointed before bedtime”
“As advertised”
“Decent price”
“Perfect size”
“Great gift for my grandkids”
“The oil is great”
“It feels gentle on the skin”
“No spills, or leaks”
“Very strong”
What buyers complain about
“Scent is too strong”
“The opening of the bottles are too large”
“Has leak”
“Too small for the price”
“not true essential oils”
“This is definitely NOT holy anointing oil”
“Not what it says it is”
“Really hard to open”
“Cheap”
“Not so happy with conditions”