amethyst
Worth a lookShows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.74avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good689.82avg incumbent reviews — the moat a new listing must climb
Market size
Good$634K$634K/yr · 844K searches
Price range
Okay$5.92–$238.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
35
Top-5 brand share
56%
Open market
38%
- EMPORION20%
- TruEnergy16%
- MAIBAOTA7%
- Erliway7%
- Namzi6%
- Vinswet5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)
TruEnergy$38.344.6★100 rev
EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color
EMPORION$140.754.7★1,564 rev
EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color
EMPORION$238.404.7★1,564 rev
Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.014.3★590 rev
Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)
Namzi$7.834.4★2,545 rev
Newest
by launch date
Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$14.5867 rev
Natural Amethyst Crystal Thumb Worry Stone for Anxiety Stress Relief Hand Carved 1.8 Inch Healing Crystal Oval Thumb Worry Stone Meditation Accessories Reiki Pocket Palm Stone Gifts for Women Men
Hguxmcu$8.6760 rev
TRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)
TruEnergy$225.33100 rev
Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box
Anima$9.83498 rev
Jovivi 2pcs Raw Amethyst Crystals Large 1.6-2.2 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Home Decoration Polishing Wicca & Reiki
Jovivi$8.7213 rev
Trending
90-day click momentumTRUENERGY Natural Amethyst Cluster Quartz Crystal 6.0 To 7.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Home Decoration Healing and Positive Energy (6-7 lbs)
TruEnergy$225.334.6★
TRUENERGY Polished Amethyst Cluster Quartz Crystal 0.25 To 0.5 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (0.25-0.5 lb)
TruEnergy$35.274.7★
TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)
TruEnergy$79.324.7★
LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$7.774.5★
Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$14.584.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I like the color purple”
“Cute fits right where I wanted”
“Excellent product”
“Great Price and Product”
“Gift”
“I got exactly what I wanted”
“Beautiful to look at”
“It gives off a cool glow”
“It is smooth”
“Beautiful stone”
What buyers complain about
“the stones are tiny”
“not as described”
“Not even purple”
“Horrible Quality - Not as Pictured”
“the one I have is a bit elongated as I was expecting a better heart shape”
“Fragile”
“too embarrassed to give it”
“Stone hardness”
“Broke easily”
“But I was given an ugly gray purplish stone filled with white streaks”