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50

alteril sleep aid

Worth a look

Shows searches that convert (27.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 60Growth 9Conversion 100Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 65Quality gap 58

Conversion

Incredible27.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.99

avg listing price — sweet spot $15–$100

Price range

Incredible$15.56–$47.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good882.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good$509K

$509K/yr · 66K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

41

Top-5 brand share

100%

Open market

0%

  • Alteril96%
  • SJ essentials4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$51K20%$102K30%$153K40%$204K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 27 weeks — -32.8% search growth over the last 90 days.
2K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality57%

“Good nights sleep”

Efficiency15%

“effective”

Value For Money6%

“Great value”

Natural Ingredients4%

“All natural”

Quality-Overall4%

“GOOD PRODUCT”

Stress/Anxiety2%

“It makes me feel so much more rested”

Functionality-Overall2%

“The only product that works”

Advertised Vs Actual Product2%

“Worked the way I”

Vitamin1%

“Best supplement for me”

Smell1%

“Dont worry about the smell of the tablets”

What buyers complain about

Sleep Quality22%

“To my surprise it didnt work at all to help me get to sleep”

Advertised Vs Actual Product22%

“This listing is false advertising”

Functionality-Overall17%

“Didnt work for me”

Allergies11%

“I'm allergic to the covering of the pills”

Accuracy-Overall6%

“Inaccurate Pill Form”

Value For Money4%

“This is overpriced on Amazon”

Top return reasons

Advertised Vs Actual Product76%
Dosage6%
Value For Money6%
Functionality-Overall6%
Ingredients-Overall3%
Hard Feel3%