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51

almond protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 46Growth 38Conversion 66Competition 19Returns 100Price range 95Avg price 95Brand share 6Review moat 82Quality gap 47

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.75

avg listing price — sweet spot $15–$100

Price range

Incredible$19.30–$62.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great363.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$249K

$249K/yr · 129K searches

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

538

Top-5 brand share

98%

Open market

0%

  • wellious58%
  • Bob's Red Mill24%
  • NOOSH6%
  • PB26%
  • NAKED4%
  • Orgain2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$37K30%$75K45%$112K60%$149K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Fantastic Taste”

Nutritional Content21%

“Excellent source of Protein”

Flavor9%

“Great vanilla flavor”

Solubility5%

“mixes well”

Quality-Overall4%

“Good quality”

Ingredients-Overall4%

“Great product with natural ingredients”

Blend/Ratio4%

“blends very well”

Value For Money3%

“Good value for the money”

Texture/Consistency-Overall3%

“Adds some texture”

Sweetness2%

“The vanilla flavor is perfectly sweet enough without tasting overdone”

What buyers complain about

Taste-Overall15%

“Tastes very artificial”

Value For Money9%

“Expensive”

Nutritional Content5%

“Over $60 a month is too much for it to only have 20g of protein”

Texture/Consistency-Overall5%

“Its not good the texture is awful”

Ingredients-Overall4%

“This stuff is inedible”

Flavor4%

“I dont love monk fruit sweetener flavor”

Sweetness4%

“and they are too sweet, too chemical, bitter, just icky”

Size-Overall3%

“Needs bigger container”

Advertised Vs Actual Product3%

“This product feels misleading”

Allergies2%

“allergens that usually upset my stomach”

Top return reasons

Contamination50%
Smell50%