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47

almond powder

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A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 24Conversion 60Competition 49Returns 100Price range 70Avg price 82Brand share 58Review moat 24Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$17.92

avg listing price — sweet spot $15–$100

Price range

Good$6.19–$35.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,969.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 66K searches

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

619

Top-5 brand share

70%

Open market

25%

  • PB225%
  • Barney Butter14%
  • Yupik12%
  • Blue Diamond Almonds9%
  • Nature's Eats9%
  • NAKED5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$19K40%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“No weird taste”

Quality-Overall17%

“Great company and consistent quality”

Nutritional Content12%

“Low carb”

Baking10%

“Great for baking”

Flavor6%

“Flavor is great”

Value For Money5%

“Good value for the money”

Texture/Consistency-Overall4%

“has consistent texture”

Health Benefits-Overall2%

“is helping us eat healthier”

Ingredients-Overall2%

“Three ingredients=great”

Blend/Ratio2%

“blends very well”

What buyers complain about

Value For Money26%

“Price Has Doubled”

Taste-Overall17%

“Tastes a bit different”

Nutritional Content4%

“not good enough to spend the calories”

Size-Overall4%

“Needs bigger container”

Ingredients-Overall2%

“short ingredient list”

Flavor2%

“Not very flavorful”

Advertised Vs Actual Product2%

“Borderline devious description”

Texture/Consistency-Overall2%

“Its not good the texture is awful”

Stale/Rotten/Spoiled2%

“Definitely not a fresh product”

Sweetness1%

“Skip the sugar”

Top return reasons

Value For Money24%
Taste-Overall16%
Advertised Vs Actual Product10%
Ingredients-Overall7%
Smell7%
Size-Overall7%
Quality-Overall6%
Ease Of Use3%
Contamination3%
Flavor2%