allergy medication
Launch itA $2.3M/yr market growing +3.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$3.09–$40.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,848.37avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
92
Top-5 brand share
86%
Open market
10%
- Amazon Basic Care57%
- ValuMeds11%
- Claritin8%
- HealthA2Z6%
- Zyrtec5%
- Benadryl4%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)
Amazon Basic Care$10.444.7★25,605 rev
ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)
ValuMeds$11.044.7★36,515 rev
Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count
Amazon Basic Care$4.124.8★54,786 rev
Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Allergy 300 Count (Packaging may vary)
Amazon Basic Care$11.794.7★70,891 rev
Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg Antihistamine 90 Count
Amazon Basic Care$6.544.7★70,891 rev
Newest
by launch date
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.83660 rev
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 30 Count Plus 1 Count Travel Pack
Allegra$19.84594 rev
Zyrtec Allergy Medicine Relief for Full 24 Hours Cetirizine Tablets Take on Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 75 Count Size
Zyrtec$35.141,036 rev
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct
Zyrtec$19.001,169 rev
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief
Claritin$20.563,694 rev
Trending
90-day click momentum
Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Sneezing Runny Nose Itchy Eyes Hay Fever 30 Count
Amazon Basic Care$4.254.7★
GoodSense All Day Allergy Cetirizine Hydrochloride Tablets 10 mg Antihistamine 45 Count
GoodSense$8.744.7★
Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)
Amazon Basic Care$10.444.7★
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.834.8★
Claritin 24 HR Non Drowsy Allergy Medicine Loratadine antihistamine tablets 10 Ct
Claritin$10.394.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.Peak months: Mar, Sep · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Good for allergies”
“Works perfectly”
“Arrived as described”
“Always consistent with quality”
“dosage as my usual one”
“Clears my sinuses”
“Gives great sleep”
“Great value and love that they are chewable for the kiddos with flavor”
“Convenient to use”
What buyers complain about
“Severe Allergies”
“Non-effective”
“Too expensive”
“No info on the dosage”
“I couldn't sleep”
“False advertising”
“No quality control”
“It causes drowsiness”
“Too low of the main ingredient”
“Small in size”