allergen spray
Worth a lookShows searches that convert (20.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Great$881K$881K/yr · 345K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.90–$27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Review moat
Okay2,528.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Open market
0%
- Clorox83%
- Allergy Asthma Clean10%
- Allersearch5%
- The Ecology Works2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox PURE Allergen Neutralizer Daily Air Spray Clean Breeze 8 Ounces
Clorox$5.904.0★2,700 rev
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Clean Breeze 26 Fluid Ounces
Clorox$6.854.4★867 rev
Clorox PURE Allergen Neutralizer Daily Air Spray Nighttime Calm 8 Ounces
Clorox$5.904.0★2,700 rev
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Nighttime Calm 26 Fluid Ounces
Clorox$6.894.5★724 rev
Allergy Asthma Clean Allergen Spray Over 33oz
Allergy Asthma Clean$20.214.3★8,381 rev
Newest
by launch date
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Fights Pet Odors Fresh Scent 26 Fl Oz.
Clorox$6.9735 rev
Clorox PURE Allergen Neutralizer Daily Air Spray Clean Breeze 8 Ounces
Clorox$5.902,700 rev
Clorox PURE Allergen Neutralizer Daily Air Spray Nighttime Calm 8 Ounces
Clorox$5.902,700 rev
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Clean Breeze 26 Fluid Ounces
Clorox$6.85867 rev
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Nighttime Calm 26 Fluid Ounces
Clorox$6.89724 rev
Trending
90-day click momentumClorox PURE Allergen Neutralizer Fabric and Carpet Spray Fights Pet Odors Fresh Scent 26 Fl Oz.
Clorox$6.974.5★
Clorox PURE Allergen Neutralizer Daily Air Spray Clean Breeze 8 Ounces
Clorox$5.904.0★
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Nighttime Calm 26 Fluid Ounces
Clorox$6.894.5★
Clorox PURE Allergen Neutralizer Daily Air Spray Nighttime Calm 8 Ounces
Clorox$5.904.0★
Clorox PURE Allergen Neutralizer Fabric and Carpet Spray Clean Breeze 26 Fluid Ounces
Clorox$6.854.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Good for allergies”
“Overall, good product and easy to use”
“easy to control”
“the sprayer works well”
“Works well”
“Good value for the money”
“Great for everyday cleaning”
“As advertised”
“Perfect for everyday freshness”
What buyers complain about
“Caused an allergic reaction”
“Unpleasant Smell”
“I did not find this effective”
“Broke first use”
“Leaks”
“Not worth the price”
“Clogged immediately”
“Nozzle is poor quality”
“It wouldn't open”
“Poor design”