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alegra allergy

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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 21Conversion 96Competition 17Returns 100Price range 82Avg price 95Brand share 11Review moat 28Quality gap 35

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$29.58

avg listing price — sweet spot $15–$100

Price range

Great$10.01–$40.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$450K

$450K/yr · 113K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,673.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

15

Top-5 brand share

95%

Open market

2%

  • Allegra49%
  • Amazon Basic Care31%
  • Allegra K9%
  • ValuMeds4%
  • GenCare3%
  • GoodMeds3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$45K20%$90K30%$135K40%$180K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -8.1% search growth over the last 90 days.
5K4KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies26%

“Good for allergies”

Value For Money17%

“Great value”

Efficiency13%

“Effective”

Quality-Overall10%

“Excellent Product”

Advertised Vs Actual Product9%

“As advertised”

Dosage2%

“Good pills”

Ease Of Use2%

“Ease of use”

Side Effects2%

“No side effects”

Sinus Relief2%

“Great for sinus relief”

Durability1%

“Excellent Results Over Years of Use”

What buyers complain about

Allergies36%

“Highly allergic to it”

Value For Money8%

“They are expensive”

Functionality-Overall6%

“Didn't work”

Sinus Relief4%

“Sinus headache”

Side Effects3%

“The constant sneezing or nausea caused by your sinuses draining”

Size-Overall3%

“tablet is a little large”

Stress/Anxiety2%

“Gave me anxiety/panic attacks even though its not Allegra d”

Dosage2%

“cannot pick one that works for more than an hour”

Ingredients-Overall2%

“Honestly not sure how much of the active ingredients is truly in these”

Advertised Vs Actual Product1%

“Very deceptive presentation”

Top return reasons

Size-Overall32%
Material Quality13%
Shoulder Fit12%
Color8%
Functionality-Overall6%
Advertised Vs Actual Product6%
Value For Money5%
Chest Fit5%
Sleeve Fit3%
Thin2%