alani protein shake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$32.23avg listing price — sweet spot $15–$100
Price range
Incredible$19.57–$42.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good727.81avg incumbent reviews — the moat a new listing must climb
Market size
Good$283K$283K/yr · 455K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
23
Top-5 brand share
100%
Open market
0%
- Alani Nu89%
- Generic8%
- Premier Protein1%
- Oikos1%
- Dymatize1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alani Nu Protein Shake 3 Flavor Variety 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$40.364.1★13 rev
Alani Nu Protein Shake Ready to Drink Naturally Flavored Gluten Free Only 140 Calories with 20g Protein per 355mL bottle (Munchies 12 Pack)
Alani Nu$39.084.6★18 rev
Alani Nu Protein Shake 4 Flavor Variety 12 fl oz Bottles 8-Pack Ready-to-Drink High Protein Beverage
Alani Nu$34.633.9★5 rev
Alani Nu Protein Shake Ready to Drink Naturally Flavored Gluten Free Only 140 Calories with 20g Protein per 12 Fl Oz bottle (Strawberry Shortcake 12 Pack)
Alani Nu$37.214.4★232 rev
Alani Nu Protein Shake Cookies & Cream Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$39.624.4★13 rev
Newest
by launch dateAlani Nu Protein Shake 4 Flavor Variety 12 fl oz Bottles 8-Pack Ready-to-Drink High Protein Beverage
Alani Nu$34.635 rev
Alani Nu Protein Shake 3 Flavor Variety 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$40.3613 rev
Alani Nu Protein Shake Cookies & Cream Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$39.6213 rev
Alani Nu Protein Shake Strawberry Shortcake Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$29.2216 rev
Oikos Protein Shake Salted Caramel 30g High Protein Drinks Shelf Stable Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$26.511,347 rev
Trending
90-day click momentumAlani Nu Protein Shake 4 Flavor Variety 12 fl oz Bottles 8-Pack Ready-to-Drink High Protein Beverage
Alani Nu$34.633.9★
Alani Nu Protein Shake Cookies & Cream Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$39.624.4★
Alani Nu Protein Shake 3 Flavor Variety 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$40.364.1★
Alani Nu Protein Shake Ready to Drink Naturally Flavored Gluten Free Only 140 Calories with 20g Protein per 12 Fl Oz bottle (Strawberry Shortcake 12 Pack)
Alani Nu$37.214.4★
Alani Nu Protein Shake Strawberry Shortcake Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage
Alani Nu$29.223.8★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious shakes that taste great”
“Great protein option”
“Amazing Flavor”
“Decent sub”
“satisfies my sweet tooth”
“Good value”
“Convenient”
“Love the salted Caramel flavor”
“The texture was great”
“Fairly clean ingredients”
What buyers complain about
“Awful chemical taste”
“I feel like all the flavors they try to do just taste so artificial”
“Not worth the price”
“likely losing a bunch of the protein”
“Sugar content is not high”
“Has a chemical taste and smells funny”
“Melted upon arrival consistently”
“False information”
“they taste of artificial sweetener that I couldn't drink them”
“Still very watery almost”