airborne elderberry gummies
Worth a lookShows low returns (0.2%), but soft demand (-61.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$3.14–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 164K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,462.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-61.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
776
Top-5 brand share
48%
Open market
47%
- Vicks22%
- Beekeeper's Naturals10%
- Zicam6%
- Traditional Medicinals5%
- Nature's Way5%
- HALLS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct
Vicks$10.104.5★526 rev
HALLS Throat Soothing Creamy Strawberry Throat Drops 70 Drops
HALLS$6.524.8★3,297 rev
Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor
Airborne$9.674.7★15,948 rev
Traditional Medicinals Organic Throat Coat Lozenges Lemon Ginger Echinacea - Herbal Cough Drops Helps Soothe Sore Throat - Non-GMO Stimulant-Free - 16 Count
Traditional Medicinals$4.244.7★6,662 rev
Vicks VapoRub Original Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.594.8★10,733 rev
Newest
by launch date
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev
Halls Minis Watermelon Flavor Sugar Free Cough Drops 48 Drops
HALLS$4.66797 rev
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)
BoomBoom$24.5145,625 rev
Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)
Beekeeper's Naturals$13.70644 rev
Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct
Vicks$10.10526 rev
Trending
90-day click momentumVicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct
Vicks$10.104.5★
Betterbrand Mullein Tea Bags for Lung Detox - Respiratory Support with Thyme Elderberry Ginseng Ginger Caffeine Free Herbal Blend - 15 Tea Bags (Pack of 1)
Betterbrand$23.464.4★
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★
Traditional Medicinals Organic Throat Coat Lozenges Lemon Ginger Echinacea - Herbal Cough Drops Helps Soothe Sore Throat - Non-GMO Stimulant-Free - 16 Count
Traditional Medicinals$4.244.7★
OLLY Active Immunity Gummy Immune Support Supplement * Elderberry Zinc Vitamin C Berry Flavored 15 Day Supply - 45 Count
OLLY$12.774.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -61.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is actually great”
“Delicious and effective”
“Great for sinus”
“Effective, works”
“Smells good and so refreshing”
“Shortens cold”
“Ease of use”
“Very affordable”
“Controls cough”
“Exactly as advertised”
What buyers complain about
“Does not turn on”
“Terrible smell”
“Too expensive”
“The taste is a bit strong”
“Poor adhesion”
“Does nothing for your sinuses”
“Breaks apart”
“Severe allergy”
“EXTREMELY POOR QUALITY”
“Smaller Than Expected”