air wick automatic spray refill
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Price range
Great$5.15–$44.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$666K$666K/yr · 473K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,029.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
139
Top-5 brand share
100%
Open market
0%
- Air Wick88%
- Glade9%
- EnBath2%
- Air Fusion1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Automatic Air Freshener Spray Refill Lush Honeysuckle & Raspberry Essential Oils Odor Neutralization
Air Wick$11.034.7★2,370 rev
Air Wick Automatic Air Freshener Spray Refill 2ct Summer Delights Odor Neutralization Essential Oils
Air Wick$10.974.7★30,105 rev
Air Wick Automatic Air Freshener Spray Refill 1ct Paradise Retreat Odor Neutralization Essential Oils
Air Wick$5.154.6★5,103 rev
Air Wick Automatic Air Freshener Spray Refill 2ct Lavender & Chamomile Odor Neutralization Essential Oils
Air Wick$11.754.7★30,105 rev
Air Wick Automatic Air Freshener Spray Refill 2ct Fresh Waters Odor Neutralization Essential Oils
Air Wick$12.314.7★30,105 rev
Newest
by launch date
Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)
Air Fusion$15.5050 rev
Automatic Air Freshener Spray Dispenser (2-Pack) Black Wall Mounted or Free Standing Battery Operated Sprayer for Home or Commercial Use 3 Auto Scent Release Time Settings for Room/Bathroom Freshness
EnBath$26.17126 rev
Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count
Air Wick$13.931,014 rev
Glade Automatic Spray Refill Dewdrop Petals Scented Air Freshener for Home and Bathroom 6.2 Oz 2 Count
Glade$10.3640,376 rev
Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills
Air Wick$26.81485 rev
Trending
90-day click momentumAir Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)
Air Fusion$15.503.5★
Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills
Air Wick$26.814.7★
Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count
Air Wick$13.934.7★
RAC91101 - Air Wick Freshmatic Life Scents Ultra Refill
Air Wick$7.124.6★
Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6
Air Wick$44.054.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great value for the money”
“Great price work excellent no complaints”
“It works as intended”
“Fresh and Fantastic”
“just right and lasts for a good amount of time”
“Works perfectly”
“Easy Use”
“the sprayer itself works great”
“This is the perfect size for a bathroom or bedroom”
What buyers complain about
“the smell doesn't last for me”
“stopped working”
“Broke after one use”
“Low Quality”
“A bit pricey”
“leaked inside the box”
“Costly to use”
“Not strong enough”
“it would probably drain the battery”
“Wrong color”