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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 13Conversion 96Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 37Quality gap 84

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.16

avg listing price — sweet spot $15–$100

Price range

Incredible$15.43–$37.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,779

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Market size

Bad$15K

$15K/yr · 5K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Open market

0%

  • LIVORKA37%
  • Nutribolidos27%
  • NuttraFaza INC14%
  • Force Factor12%
  • Beverly International11%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -23.0% search growth over the last 90 days.
500300Prime Day '25Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 5.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Loss17%

“Effective in weight loss,”

Taste-Overall16%

“Delicious stuff”

Quality-Overall15%

“Great product”

Value For Money6%

“Great value for money”

Regulates Digestion6%

“Better digestion”

Efficiency5%

“Works well”

Ease Of Use4%

“Easy”

Flavor3%

“It did not do much although I like the flavor”

Ease Of Chewing/Swallowing3%

“Easy on the stomach”

Energy Level2%

“I like how they give me a nice boost of energy”

What buyers complain about

Stale/Rotten/Spoiled19%

“Looked moldy”

Functionality-Overall14%

“Didn't work for me”

Taste-Overall9%

“Worst taste ever”

Moist/Dry5%

“I have to dig them out with a knife one at a time so as you can imagine theyre very dried out”

Ease Of Use4%

“Difficult to get out of bottle”

Advertised Vs Actual Product4%

“False advertisement”

Smell4%

“Chemical like smell”

Ease Of Chewing/Swallowing4%

“They're to hard to chew”

Adhesion/Stickiness3%

“Gummies stick to each other”

Regulates Digestion3%

“Long term usage could cause liver and kidney defects”