actifed
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Price range
Good$3.09–$40.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$545K$545K/yr · 184K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,186.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
116
Top-5 brand share
95%
Open market
4%
- Claritin40%
- Benadryl24%
- Zyrtec22%
- Amazon Basic Care6%
- AXIV4%
- MFASCO2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief
Claritin$39.084.8★751 rev
Benadryl Allergy Relief Medicine 60 Single Use Packets of 2 Tablets
Benadryl$26.124.8★4,538 rev
Zyrtec 24 Hour Allergy Relief Tablets Antihistamine Indoor & Outdoor Anti Allergy Medicine + Cetirizine HCl Relief from Runny Nose Sneezing & Itchy Eyes Single Packs 14 x 1 ct Packets
Zyrtec$14.074.8★1,453 rev
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 30 Liquid Gels + 1ct On-The-Go Relief
Claritin$21.304.8★751 rev
Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct
Benadryl$6.024.8★2,166 rev
Newest
by launch dateClaritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief
Claritin$39.08751 rev
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 30 Liquid Gels + 1ct On-The-Go Relief
Claritin$21.30751 rev
AXIV Allergy Relief Softgels Antihistamine Medicine & Cold Symptom Relief Dye-Free Liquid Gels 25 mg Diphenhydramine HCl Runny Nose Sneezing 25 Blister Packs (2 Softgels Each 50 Total)
AXIV$25.32100 rev
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.87207 rev
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine 5 mg Cetirizine HCl per Antihistamine Tablet Relief from Runny Nose & More Individual Travel Pouches 1 x 15 ct
Zyrtec$15.2144 rev
Trending
90-day click momentumClaritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 30 Liquid Gels + 1ct On-The-Go Relief
Claritin$21.304.8★
A+Health Allergy Relief Extra Strength Diphenhydramine HCl 50mg Tablets 48 Count Dye-Free Antihistamine Relief of Runny Nose Sneezing Watery Eyes
A+Health$6.184.3★
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct
Zyrtec$19.004.7★
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief
Claritin$39.084.8★
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.874.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“allergy friendly”
“Fair price”
“Works Well”
“As advertised”
“Excellent Product”
“Easy to open”
“Great variety and portability”
“making it ideal for daily use”
“Clears my sinuses”
“Easy to swallow”
What buyers complain about
“I got it for itchy skin due to allergies”
“Did not work”
“Waste of money”
“will make you sleepy”
“These tablets are only half of the normal dose: 5mg”
“It is a small tablet”
“Most wont get used”
“Not strong enough for me”
“Item not as pictured”
“drowsy side effects that make some allergy medicines hard to use during a normal day”