acidified body wash
Launch itA $1.7M/yr market growing +35.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 905K searches
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.82–$31.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad21,487.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Open market
0%
- Lume81%
- Naturium17%
- Secret2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Unscented)
Lume$17.464.5★24,923 rev
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.004.6★745 rev
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Lavender Sage)
Lume$17.244.5★24,923 rev
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - SLS Free Paraben Free - Safe For Sensitive Skin - 8.5 ounce (Clean Tangerine)
Lume$17.054.5★24,923 rev
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Toasted Coconut)
Lume$17.364.5★24,923 rev
Newest
by launch date
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Hydrating Formula - Formulated Without SLS or Parabens - Safe For Sensitive Skin - 8.5 ounce (Soft Powder)
Lume$18.7624,923 rev
Lume Acidified Body Wash & Flushable Deodorant Wipes - 24 Hour Odor Control - Hydrating Wash - Without SLS or Parabens - OB/GYN Developed - 8.5 Ounce (Unscented) 15 Count Wipes (Cool Cucumber)
Lume$25.32167 rev
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz
Secret$7.822,358 rev
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.00745 rev
Lume Acidified Body Cleansing Bar - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 5 ounce (Unscented)
Lume$17.553,089 rev
Trending
90-day click momentumLume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Hydrating Formula - Formulated Without SLS or Parabens - Safe For Sensitive Skin - 8.5 ounce (Soft Powder)
Lume$18.764.5★
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.004.6★
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Pack of 2) (Unscented)
Lume$31.354.5★
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Toasted Coconut)
Lume$17.364.5★
Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Moisturizing Formula - Formulated Without SLS or Parabens - OB/GYN Developed - 8.5 ounce (Lavender Sage)
Lume$17.244.5★
Demand
Weekly Amazon search volume, last 40 weeks — +35.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is light”
“Great product best on market”
“Good price”
“So clean”
“As described”
“Effective”
“This body wash lathers well”
“No irritation whatsoever”
“Keeps my skin feeling soft”
“It has helped my skin so much”
What buyers complain about
“Scent is too strong”
“Expensive”
“Allergic reaction”
“Did not work”
“product leaks out”
“Skin irritation”
“Beware: Doesn't Last Long At All”
“Not as expected”
“its always been sensitive”
“Not drying either”