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Worth a lookShows a $7.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$7.7M$7.7M/yr · 1.6M searches
Conversion
Incredible23.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Great$9.64–$50.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,237.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
75
Top-5 brand share
100%
Open market
0%
- Abreva88%
- TARO7%
- Mederma5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
Abreva$14.834.8★5,752 rev
Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2
Abreva$28.564.8★22,328 rev
Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams
Abreva$12.374.6★3,548 rev
TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)
TARO$9.644.6★3,462 rev
Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump
Abreva$16.904.7★9,196 rev
Newest
by launch date
Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3
Abreva$50.38432 rev
TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)
TARO$9.643,462 rev
Abreva Cold Sore Treatment Rapid Pain Relief Cream - 1 Tube 3 Grams
Abreva$12.373,548 rev
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.0612,947 rev
Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2
Abreva$28.5622,328 rev
Trending
90-day click momentumMederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.064.4★
Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
Abreva$14.834.8★
TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)
TARO$9.644.6★
Abreva Docosanol 10% Cream Cold Sore Treatment Fever Blister and Cold Sore Cream - 0.07 Oz Pump Bottle x 3
Abreva$50.384.7★
Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Pump
Abreva$16.904.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with cold sores”
“Overall, this is a good product to have on hand”
“Effective”
“Great value”
“As advertised”
“No pain at all”
“Comes in handy”
“Does a good job with fever blisters”
“Feels comfortable”
“Proper application matters though”
What buyers complain about
“They're very sticky”
“It was so painful”
“its not effective”
“Little Pricey”
“I must be allergic”
“Very hard to use”
“Way too big”
“Misleading product”
“Difficult to remove from applicator so dont even know how well it would apply outside of the crease area”
“The cold sore has continued to break out”