670 nm red light for eyes
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great116.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$46.44avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 6% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.97–$286.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 84K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
69%
Open market
24%
- Gamma Light Therapy LLC24%
- Eagle67019%
- Lukirch10%
- Edoyosa9%
- Generic8%
- Finezeal8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
670nm Red Light Therapy for General Wellness | USA Lab Verified 670 nm Flashlight (LED) w/Silicone Spacing Tube | Easy on The Eyes - no Blue Light v4.0 by Eagle670
Eagle670$21.083.9★86 rev
Revive - 670nm Red Reading Light by Gamma - Sleep Therapy - Melatonin Promoting Natural Sleep Aid
Gamma Light Therapy LLC$24.384.2★301 rev
Edoyosa Red Light Bulbs for Sleep 670nm Natural Sleep Aid Lamp Blue Light Blocking 7W E26 Base for Stress Relief Relaxation Travel Meditation and Yoga
Edoyosa$7.974.4★100 rev
Lukirch 670nm Red Light Therapy Glasses for Eye Comfort & Visual Wellness
Lukirch$91.444.1★144 rev
Revive - 670nm Red Light Bulb by Gamma - Sleep Therapy - Melatonin Promoting Natural Sleep Aid
Gamma Light Therapy LLC$29.414.4★429 rev
Newest
by launch date
BoRccdit 670nm Red Light Bulbs for Sleep Lab-Certified Deep Red Light Bulb 100% Blue Light Blocking A15 7W Dim Red LED Night Light Bulb for Bedroom Baby Nursery Read (2PK White Shell Red Glows)
BoRccdit$9.9844 rev
SANSI 670nm Red Light Bulb for Sleep Therapy Zero Blue Light for Melatonin Promoting Natural Sleep Aid 6W A15 E26 LED Red Night Light for Bedroom Baby Nursery
SANSI$19.0545 rev
Finezeal 670nm Red Light Night Light Lamp for Sleep - Zero Blue Light 4 Color Modes Rechargeable Portable & Hangable Design Dimmable and Auto-Off Timer for Bedroom Nursery Camping
Finezeal$10.0280 rev
670nm LED Red Light Therapy Glasses for Daily Eye Wellness UV-Free
Generic$81.7610 rev
2-in-1 Red & Blue Light Therapy Glasses for Eye Comfort & Visual Wellness
Generic$77.569 rev
Trending
90-day click momentum
Spectral WaveFront for Vision Support
Kyper Spectral Science$286.534.6★
BoRccdit 670nm Red Light Bulbs for Sleep Lab-Certified Deep Red Light Bulb 100% Blue Light Blocking A15 7W Dim Red LED Night Light Bulb for Bedroom Baby Nursery Read (2PK White Shell Red Glows)
BoRccdit$9.984.4★
670nm LED Red Light Therapy Glasses for Daily Eye Wellness UV-Free
Generic$81.763.7★
SANSI 670nm Red Light Bulb for Sleep Therapy Zero Blue Light for Melatonin Promoting Natural Sleep Aid 6W A15 E26 LED Red Night Light for Bedroom Baby Nursery
SANSI$19.054.2★
2-in-1 Red & Blue Light Therapy Glasses for Eye Comfort & Visual Wellness
Generic$77.564.7★
Demand
Weekly Amazon search volume, last 40 weeks — -16.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft light”
“Quality sleep”
“Excellent product”
“Easy to use”
“Easy to charge and use”
“I think that the color that it comes in is great”
“Worth it”
“Sleek and portable”
“What surprised me the most was how comfortable the eyes were”
“Battery life is strong”
What buyers complain about
“Not durable”
“Will not charge at all”
“Too bright”
“too big”
“They are very low quality”
“Battery life is very short”
“They do not work properly”
“Is NOT a red light”
“disrupting my sleep”
“still be too weak or poorly controlled to produce meaningful effects”