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52

6 inch chimney brush

Worth a look

Shows a sweet-spot price point ($31.46 avg), but soft demand (-64.5% this quarter) keeps it on the watch list.

Market size 11Growth 0Conversion 73Competition 79Returns 47Price range 84Avg price 95Brand share 63Review moat 74Quality gap 78

Avg price

Incredible$31.46

avg listing price — sweet spot $15–$100

Price range

Great$8.95–$54.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good525.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 6% kills the launch gate

Market size

Bad$45K

$45K/yr · 21K searches

Growth

Bad-64.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

22

Top-5 brand share

67%

Open market

28%

  • Midwest Hearth28%
  • Stanbroil16%
  • RUTLAND PRODUCTS11%
  • Teenyyou6%
  • MAGICLULU6%
  • SMYJHBR5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -64.5% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“No complaints”

Ease Of Cleaning17%

“Works well and easy to clean and store when done”

Advertised Vs Actual Product11%

“works as advertised”

Efficiency7%

“it does a much better job on getting the creosote off”

Value For Money6%

“Good deal”

Ease Of Use6%

“Easy to use”

Durability4%

“Durable well made does the job”

Soft Feel3%

“The bristles are very soft”

Instructions/User Manual/Troubleshooting3%

“Did a great DIY job of my chimney, clear instructions”

Assembly/Installation2%

“East to assemble”

What buyers complain about

Quality-Overall17%

“the brushes were not as good as I had hoped”

Ease Of Cleaning11%

“Not really for cleaning chimneys would work for dryer vents that's about it”

Durability9%

“Fell a part after using it for 5 minutes”

Size-Overall9%

“My wire brush did not fit because the fitting connector was different”

Functionality-Overall8%

“The effect is very bad”

Value For Money8%

“NOT WORTH THE PRICE”

Thickness3%

“Works fine the rods are a little thin”

Material Quality3%

“soft plastic rods”

Strength3%

“As others have mentioned it is very cheap and flimsy”

Connectivity-Overall3%

“The connection point broke right between these poles”

Top return reasons

Size-Overall46%
Advertised Vs Actual Product10%
Strength6%
Functionality-Overall6%
Compatibility-Overall5%
Defective Material/Parts4%
Mechanism Issues3%
Durability3%
Add-Ons/Attachments2%
Quality-Overall2%