50g protein powder weight loss
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$48.01avg listing price — sweet spot $15–$100
Price range
Great$11.23–$71.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,711.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 65K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
20
Top-5 brand share
95%
Open market
3%
- MuscleTech76%
- SlimFast8%
- Muscletech6%
- Insane Labz3%
- GNC3%
- Premier Protein3%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscletech Whey Protein Powder (Vanilla Cream 4LB) - Nitro-Tech Ripped Whey Protein Isolate & Peptides Smoothie Mix for Lean Muscle & Fast Recovery - 30g of Whey Protein for Women & Men
MuscleTech$63.304.6★3,546 rev
Muscletech Whey Protein Powder (Chocolate Fudge Brownie 4LB) - Nitro-Tech Ripped Whey Protein Isolate & Peptides Smoothie Mix for Lean Muscle - 30g of Whey Protein for Women & Men Packaging May Vary
MuscleTech$62.534.5★4,368 rev
Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$59.424.6★5,488 rev
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★9,117 rev
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★2,707 rev
Newest
by launch date
MuscleMeds Carnivor Shred Fat Burning Hydrolized Beef Protein Isolate 0 Lactose 0 Sugar 0 Fat Vanilla Caramel 2 Pound 28 Servings
MuscleMeds$35.68276 rev
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.239,117 rev
Insane Labz Insane Whey Ripped Lean Muscle Building Protein with L-Carnitine and CLA Oil Powder 5lbs 60 Servings Chocolate
Insane Labz$66.13225 rev
GNC AMP Wheybolic Ripped - Classic Vanilla (22 Servings)
GNC$71.45375 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
Premier Protein$25.7228,846 rev
Trending
90-day click momentumMuscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★
GNC AMP Wheybolic Ripped - Classic Vanilla (22 Servings)
GNC$71.454.4★
Muscletech Whey Protein Powder (Vanilla Cream 2.2 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$36.274.6★
Insane Labz Insane Whey Ripped Lean Muscle Building Protein with L-Carnitine and CLA Oil Powder 5lbs 60 Servings Chocolate
Insane Labz$66.134.4★
MuscleTech Whey Protein Powder (Vanilla Cream 2LB) - Nitro-Tech Whey Protein Isolate Smoothie Mix for Lean Muscle & Recovery - 24g of Whey Gold for Women & Men - Packaging May Vary
MuscleTech$34.204.3★
Demand
Weekly Amazon search volume, last 27 weeks — +16.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Has a strong taste”
“It delivers decent nutrition”
“Better than the pre made”
“Excellent flavor”
“Mixes well”
“Good value”
“Exactly as described”
“Mixes well and taste is great”
“Worked for me for many years”
“when used properly it will help you lose weight and/or maintain”
What buyers complain about
“Tastes chalky”
“Smells like fish”
“Do not get the vanilla flavor”
“Waste of money”
“Protein is not good”
“Does not mix well”
“The sweetness is so UNBEARABLE”
“Not good feature”
“Bad quality not good tast and very healthy”
“it has 3 bad ingredients bad for you health”