3m ultrathon insect repellent8
Skip itA small market ($797/yr) — this niche doesn't clear our bar today.
Growth
Incredible+231.3%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Price range
Okay$7.43–$22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,763.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$797$797/yr · 3K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
16
Top-5 brand share
100%
Open market
0%
- Ben's51%
- Sawyer28%
- Repel11%
- Coleman9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.974.3★2,338 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.024.5★5,136 rev
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz
Coleman$12.104.4★5,540 rev
Newest
by launch dateBens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.972,338 rev
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.025,136 rev
Coleman 100 Max 100% DEET Insect Repellent Spray - 4 oz
Coleman$12.105,540 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.4824,580 rev
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.4316,223 rev
Trending
90-day click momentumColeman 100 Max 100% DEET Insect Repellent Spray - 4 oz
Coleman$12.104.4★
Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.974.3★
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.024.5★
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +231.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Repels mosquitoes”
“We have been using this product for about 3 years now and no complaints”
“Smells Nice”
“A good spray”
“Works as Advertised”
“Definitely worth it”
“It Works Well”
“Very effective”
“Ease of use”
“nope, everything felt super clean unlike other products that feel sticky and greasy”
What buyers complain about
“The bugs are ignoring it”
“Bottles leak”
“Has a slight scent”
“Spray bottle leaks when using”
“Did not work”
“Hard to use”
“Sizing Wrong”
“Garbage”
“this was so expensive Ill be through with this in a few uses by the looks of it”
“Oily”