365 protein powder
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$31.45avg listing price — sweet spot $15–$100
Price range
Great$12.88–$68.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,349.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$22K$22K/yr · 35K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
604
Top-5 brand share
97%
Open market
2%
- 365 by Whole Foods Market84%
- Orgain5%
- Whole Foods Market3%
- REDCON13%
- Garden of Life1%
- Animal1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
365 by Whole Foods Market Organic Pea Protein 16 Ounce
365 by Whole Foods Market$16.464.1★705 rev
365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce
365 by Whole Foods Market$44.964.5★47 rev
365 by Whole Foods Market Organic Hemp Protein Powder Unflavored 16 oz
365 by Whole Foods Market$12.884.2★886 rev
365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ
365 by Whole Foods Market$40.394.8★18 rev
365 by Whole Foods Market Protein Plantpowder Smoothie French Vanilla 9 Ounce
365 by Whole Foods Market$17.054.3★226 rev
Newest
by launch date
ALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)
ALLMAX$41.7011 rev
365 by Whole Foods Market Organic Pea Protein 16 OZ
365 by Whole Foods Market$16.594 rev
Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.151,367 rev
365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce
365 by Whole Foods Market$44.9647 rev
365 by Whole Foods Market Whey Protein Isolate Chocolate 16 Ounce
365 by Whole Foods Market$29.0639 rev
Trending
90-day click momentumALLMAX Nutrition MealPrep Lite Whole-Food Protein Powder Dairy-Free Keto-Friendly 23g Protein 30 Servings (Vanilla Waffle Cone)
ALLMAX$41.704.8★
365 by Whole Foods Market Unflavored Whey Concentrate Protein Powder 32 Ounce
365 by Whole Foods Market$40.595.0★
365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ
365 by Whole Foods Market$40.394.8★
REDCON1 MRE LITE Whole Food Protein Powder Fudge Brownie - Lactose Free & Sugar Free Meal Replacement with Animal Protein Blends - Easy to Digest Formula - Only 2g Carb per Serving (30 Servings)
REDCON1$37.794.2★
REDCON1 MRE Whole Food Protein Powder Blueberry Cobbler - Meal Replacement Made with Animal and Plant Based Protein Sources Nutrient and Calorie Dense 0g Added Sugar (24 Servings)
REDCON1$63.634.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious smoothie”
“Excellent protein powder”
“Great vanilla flavor”
“Best quality for your buck”
“made with organic ingredients”
“blends with everything”
“Mixes well with milk”
“Clean ingredients”
“Very affordable”
“Tastes sweet in a good way”
What buyers complain about
“Bad aftertaste”
“The flavor tastes very artificial”
“not even half the bag was filled with protein”
“Terrible Texture”
“Sickeningly sweet”
“it was expensive”
“Tastes like just artificial sugar”
“not easily soluble”
“Doesn't thicken though”
“Changed ingredients”