1up nutrition
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.4M searches
Avg price
Incredible$35.27avg listing price — sweet spot $15–$100
Price range
Incredible$19.56–$53.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great438.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
12
Top-5 brand share
100%
Open market
0%
- OATH NUTRITION95%
- Clean Simple Eats5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★407 rev
Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.014.3★1,549 rev
Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$38.224.7★672 rev
Oath Nutrition Clear Whey Isolate Protein Powder ICY Blue Razz 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$38.354.6★644 rev
Oath Nutrition Clear Whey Isolate Protein Powder Kiwi Strawberry 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$35.914.5★459 rev
Newest
by launch date
Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.52144 rev
Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$35.25114 rev
Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.22143 rev
Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)
OATH NUTRITION$19.56146 rev
Oath Nutrition Clear Whey Isolate Protein Powder Caramel Apple 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)
OATH NUTRITION$20.11129 rev
Trending
90-day click momentumOath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.014.3★
Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.524.2★
Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$35.254.0★
Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.224.6★
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean taste”
“Great Protein Powder”
“There is a variety of flavors”
“Mixes easily”
“blends perfectly”
“Not overly sweet”
“Its so delightfully refreshing”
“overall the product is very good and consistent”
“Great texture”
“Price was good”
What buyers complain about
“Weird Taste”
“Does not mix well”
“Flavor is hard to tolerate”
“Getting much nutrition in is HARD”
“A little expensive”
“Its VERY sugary”
“Trouble mixing”
“I was not pleased with the sugar substitute”
“Texture is very slightly grainy”
“does not make the beverage overly thick”