1up lemon italian ice protein powder
Launch itA $867K/yr market growing +3.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$35.82avg listing price — sweet spot $15–$100
Price range
Great$6.90–$101.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$867K$867K/yr · 789K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,791.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
555
Top-5 brand share
92%
Open market
6%
- Myprotein52%
- OATH NUTRITION19%
- Isopure16%
- Vital Proteins4%
- Bare Bones2%
- Sunwarrior2%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance
Myprotein$41.954.0★179 rev
Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.014.3★1,549 rev
Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Citrus Lemonade 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)
Isopure$29.274.2★6,101 rev
Myprotein Impact Whey Protein Powder 2.2 Lbs (30 Servings) Chocolate Milkshake 22g Protein & 5g BCAA Per Serving Protein Shake for Superior Performance Muscle Strength & Recovery Gluten Free
Myprotein$35.514.3★4,828 rev
Myprotein Clear Whey Isolate Protein Powder 1.1 Lb (20 Servings) Peach Mango 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance
Myprotein$31.913.9★601 rev
Newest
by launch date
Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water
Myprotein$14.7734 rev
Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size
Sunwarrior$39.8647 rev
Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.22143 rev
Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance
Myprotein$41.95179 rev
Myprotein Clear Whey Isolate Protein Powder 15 Servings (0.8lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance
Myprotein$27.15466 rev
Trending
90-day click momentumClear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size
Sunwarrior$39.864.0★
Myprotein Clear Whey Isolate Protein Powder Drink Mix 5 Count Variety Pack Sampler (Lemonade Tropical Dragonfruit Strawberry) 20g Protein Sugar Free Low Calorie Juicy Protein Water
Myprotein$14.774.6★
Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.014.3★
Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance
Myprotein$43.614.2★
Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings
OATH NUTRITION$33.224.6★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +3.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Absolutely LOVE this flavor”
“this has a great amount of protein”
“Mixes easily”
“some pretty good reviews”
“This one blends really well in a blender”
“Worth it”
“its sweet in a delightful way”
“Fresh lemon flavor”
“Easy to use”
What buyers complain about
“Tastes artificial”
“Won't dissolve”
“Flavor is hard to tolerate”
“No sugar at all”
“Getting much nutrition in is HARD”
“A little expensive”
“I can be super picky about artificial flavors or the taste of artificial sweeteners”
“Texture is very slightly grainy”
“Poor quality”
“Trouble mixing”