1st phorm protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$39.40–$64.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.67avg listing price — sweet spot $15–$100
Review moat
Good521.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 69K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
138
Top-5 brand share
100%
Open market
0%
- Paleo Pro77%
- Paleovalley11%
- Amy Myers MD7%
- Equip3%
- Nature's Plus2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla
Paleo Pro$39.684.2★1,034 rev
Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural and Clean Proteins for Paleo & Keto - 15 Days Supply (Cacao)
Paleo Pro$39.404.3★896 rev
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate
Paleovalley$64.594.5★795 rev
PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)
Paleo Pro$39.994.3★210 rev
PaleoPro Carnivore Complete (Aztec Vanilla) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)
Paleo Pro$39.464.3★250 rev
Newest
by launch date
Amy Myers MD Paleo Protein Powder - Double Chocolate 20 Servings - Collagen-Based Gut Function Support - Gluten-Free & Non-Dairy Protein Supplement
Amy Myers MD$44.8027 rev
Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)
Amy Myers MD$44.8811 rev
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate
Paleovalley$64.59795 rev
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla
Paleovalley$64.47488 rev
PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)
Paleo Pro$39.99210 rev
Trending
90-day click momentumAmy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)
Amy Myers MD$44.884.9★
Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Mayan Mocha
Paleo Pro$39.514.1★
Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)
Equip$64.024.4★
NaturesPlus Organic Paleo Protein - 1.49 lbs 20 g Protein Vegan Protein Powder - Unflavored Unsweetened - Certified Organic High Protein Energy Protein - Vegetarian Gluten-Free - 15 Servings
Nature's Plus$39.584.4★
Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla
Paleo Pro$39.684.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 10.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The taste is clean and good”
“Great way to get my protein”
“The vanilla flavor is my favorite”
“Cost for Quality”
“it blends well”
“easy to mix”
“Clean ingredients”
“a sweet tooth”
“totally did the job”
“Worth it”
What buyers complain about
“Bitter aftertaste”
“is Expensive”
“the flavor was off”
“Stevia tastes awful”
“this protein powder is disappointing”
“Very difficult to mix into anything”
“Vanilla too sweet”
“Too strong and bitter”
“False advertising, in my view”
“Formula change not good”