wall surge protector
Worth a lookShows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$639K$639K/yr · 605K searches
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$8.49–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,820.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
44
Top-5 brand share
64%
Open market
31%
- QINLIANF18%
- One Beat16%
- Addtam12%
- Philips9%
- Belkin8%
- POWRUI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wall Charger Surge Protector QINLIANF 5 Outlet Extender with 4 USB Charging Ports 3-Sided 1680J Power Strip Multi Plug Adapter Spaced for Home Travel Office
QINLIANF$9.834.7★111,782 rev
Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel
One Beat$10.664.7★19,037 rev
Belkin 6-Outlet Surge Protector Power Strip USB-C & USB-A Ports w/ USB-C PD Fast Charge ETL-Listed Wall-Mountable w/ 6 AC Outlets Overvoltage Protection LED Indicator 1 680 Joules of Protection
Belkin$22.054.7★1,165 rev
Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials
Addtam$8.804.7★2,912 rev
POWRUI Multi Plug 6 Outlet Surge Protector Extender with 3 USB Ports (1 USB C) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets ETL Listed White
POWRUI$11.814.7★15,619 rev
Newest
by launch date
Amazon Basics Wall Mount Surge Protector Power Strip with 9-in-1 Hub 1080 Joules 6 AC Outlets 1 USB-A and 2 USB-C (20W Fast Charging) White
Amazon Basics$18.18141 rev
Multi Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White
Teiobar$10.05364 rev
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White
NUOZHI$10.04865 rev
Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials
Addtam$8.802,912 rev
Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office
BlueStars$23.24333 rev
Trending
90-day click momentumMulti Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White
Teiobar$10.054.8★
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White
NUOZHI$10.044.7★
Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office
BlueStars$23.244.6★
TROND Outlet Extender Surge Protector - Multi Plug Wall Outlet with 4 Grounded Sockets 3 Way Angled Plug Adapter 900J Electrical Wall Splitter for Bathroom Kitchen Office White
TROND$9.974.7★
Amazon Basics Wall Mount Surge Protector Power Strip with 9-in-1 Hub 1080 Joules 6 AC Outlets 1 USB-A and 2 USB-C (20W Fast Charging) White
Amazon Basics$18.184.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great plug”
“Decent quality”
“Great charger”
“Exactly what we needed”
“Very handy”
“Great buy for the money”
“Easy to put together”
“Fits securely”
“Sleek design”
“Great for traveling”
What buyers complain about
“Falls apart”
“Not all USB ports work”
“Stopped working”
“Charging Issues”
“Makes noise”
“Awful, cheap garbage”
“Too big”
“crazy cost more than 1/2 the product to return it”
“Not compatible”
“Not a good connection”