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surge protector for tv

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 78Growth 31Conversion 76Competition 21Returns 86Price range 95Avg price 95Brand share 0Review moat 23Quality gap 17

Avg price

Incredible$25.60

avg listing price — sweet spot $15–$100

Price range

Incredible$16.95–$42.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 539K searches

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,422.85

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

62

Top-5 brand share

100%

Open market

0%

  • Belkin90%
  • Anker7%
  • Amazon Basics3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$101K20%$202K30%$302K40%$403K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Definitely a high-quality, reliable product”

Socket/Port/Plug13%

“Lots of outlets and USB ports”

Advertised Vs Actual Product12%

“Works as it should”

Value For Money7%

“Good price”

Drop/Impact Protection5%

“Perfect Surge Protector”

Design-Overall5%

“Sleek design”

Strength4%

“Good and sturdy”

Charging4%

“Fast charging speed”

Size-Overall4%

“Fits in the wall solidly”

Durability3%

“Very durable”

What buyers complain about

Durability15%

“Failed after 2 months”

Socket/Port/Plug8%

“USB ports stop working”

Quality-Overall8%

“There is no way that there was a quality control check on this surge suppressor”

Size-Overall7%

“its 5 short”

Functionality-Overall6%

“it never worked”

Charging6%

“do not do fast charging”

Value For Money5%

“A bit pricey”

Product Condition5%

“This item is already used”

Advertised Vs Actual Product2%

“Deceptive advertising”

Connectivity-Overall2%

“bad connection - returning this”

Top return reasons

Size-Overall31%
Socket/Port/Plug10%
Functionality-Overall9%
Value For Money8%
Advertised Vs Actual Product7%
Product Condition7%
Defective Material/Parts7%
Compatibility-Overall3%
Charging3%
Weight Heavy2%