surge protector flat plug
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$8.61–$28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$530K$530K/yr · 391K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,226.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
61
Top-5 brand share
56%
Open market
37%
- Anker15%
- TESSAN15%
- Addtam10%
- HANYCONY9%
- olcorife8%
- YISHU6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flat Plug Power Strip Ultra Thin Flat Extension Cord - Addtam 12 Outlet 3 Sides Multiple Outlets 5Ft 1050J Surge Protector Wall Mount Desk Charging Station for Home Office Dorm Room Essentials
Addtam$10.194.8★4,221 rev
6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White
YISHU$9.414.6★51,188 rev
TESSAN Surge Protector Power Strip 5 Ft Flat Plug Extension Cord with 3 USB (1 USB C) 8 Outlets 1250W 900J Protection 3 Sided Outlet Extender with Power Switch for Office Dorm Room Grey
TESSAN$21.074.8★13,898 rev
Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL
HANYCONY$10.184.8★67,643 rev
Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 5ft Outlet Extender Dorm Room Essentials Home Office TUV Listed
Anker$24.774.8★2,558 rev
Newest
by launch date
10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.658,298 rev
Olcorife Flat Extension Cord with Outlet Cover Flat Plug Power Strip with 6 Outlets 3 FT Cord Hidden Outlet Extender for Tight Spaces
olcorife$10.03546 rev
Solidock Flat Plug Power Strip Surge Protector 5 Ft Extension Cord with 12 AC Outlets 6 USB Ports 3 Side Multi Plug Outlet Extender Home Office Kitchen Dorm Room Wall Desk Charging Station ETL Listed
Solidock$14.94429 rev
10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.396,260 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack
Amazon Basics$12.2344,273 rev
Trending
90-day click momentumSolidock Flat Plug Power Strip Surge Protector 5 Ft Extension Cord with 12 AC Outlets 6 USB Ports 3 Side Multi Plug Outlet Extender Home Office Kitchen Dorm Room Wall Desk Charging Station ETL Listed
Solidock$14.944.6★
Olcorife Flat Extension Cord with Outlet Cover Flat Plug Power Strip with 6 Outlets 3 FT Cord Hidden Outlet Extender for Tight Spaces
olcorife$10.034.7★
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black
Amazon Basics$18.374.8★
10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.654.7★
Amazon Basics 3-Prong Indoor Rectangle Extension Cord Power Strip Flat Plug Space-Saving Grounded 13 Amps 1625 Watts 125 VAC 6 ft White 2-Pack
Amazon Basics$10.364.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is great”
“Love the USB ports”
“Looks Exactly As Pictured”
“Great buy for the money”
“Charges fast”
“Ease of use”
“Perfect size and fit for traveling”
“Beautiful design”
“Convenient for travel”
“Surge Protector”
What buyers complain about
“Didnt last”
“Plug does not fit”
“does not function”
“Really disappointed in the quality control”
“Does not charge”
“Makes noise”
“Large size”
“The are a little expensive, however”
“FALSE ADVERTISING”
“Gets hot”