small power strip
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.63–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$509K$509K/yr · 542K searches
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,834.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 flat
Sellers
46
Top-5 brand share
63%
Open market
33%
- One Beat18%
- GE18%
- TESSAN12%
- Anker8%
- okleeic8%
- Gerass5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE 3-Outlet Power Strip 5 Inch Braided Extension Cord with Multiple Outlets Grounded Flat Plug ETL Listed White 45190
GE$7.364.8★28,365 rev
Power Strip Surge Protector - One Beat 6 Widely Outlets with 4 USB Ports (2 USB C) 5 Ft Extension Cord Flat Plug Wall Mount Outlet Extender Small Power Strip for Travel Home Office College Dorm Room
One Beat$10.224.7★12,863 rev
Short Extension Cord 1 ft - Flat Plug Small Power Strip Surge Protetor with 6 Outlets 3 USB (5V/3.4A 17W) Charging Ports Multi Plug Wall Outlet Splitter for Home Office Dorm Roomc White
okleeic$15.084.7★865 rev
TESSAN Flat Plug Extension Cord 5 FT Surge Protector Power Strip with 4 AC Outlets 1 USB C and 2 USB A Ports 900 Joules Protection Multiple Wall Outlet Extender Suitable for Office Dorm Grey
TESSAN$16.744.8★7,014 rev
Flat Plug Power Strip Surge Protector 3 Outlets Extension Cord 3 ft 3 Prong 300J 10A/1250W Overload Protection Switch Plug Strip for Home Office Child Safety Slide Outlet Covers SGS Approved
Gerass$8.954.6★1,437 rev
Newest
by launch date
FENJIKRONIX Wall Mount Power Strip Black 4 Outlet Mountable Power Strip with Switch 6ft Flat Plug Extension Cord for Home Office and School ETL Listed (6ft 4 Outlets)
FENJIKRONIX$17.5571 rev
Surge Protector 1050 Joules TESSAN Single Plug Surge Protector with Protected Light Indicator 1875W Max Portable Wall Outlet for Appliances TV Computer Refrigerator Treadmill Massage Chair
TESSAN$9.80195 rev
Philips 3-Outlet Grounded Mini Extension Cord with Surge Protection 5 Inch Indoor Extension Cord Flat Plug Power Strip 245 Joules Short Power Strip Braided Cord ETL Listed Black SPP8272WC/37
PHILIPS$10.4824 rev
Short Extension Cord 1 ft Small Power Strip Flat Outlet Extender Surge Protector with 8 AC Outlets 6 USB (5V/4.8A 24W) Mini Extension Cord Flat Wall Plug for Home Office Dorm Kitchen Bathroom
QuasarCheuk$17.83424 rev
One Beat Short Extension Cord 1Ft Flat Plug Power Strip Surge Protector - 6 Widely Outlets with 4 USB Ports (2 USB C) Wall Mount Small Power Strip for Travel Home Office College Dorm Essentials
One Beat$15.1812,863 rev
Trending
90-day click momentumFENJIKRONIX Wall Mount Power Strip Black 4 Outlet Mountable Power Strip with Switch 6ft Flat Plug Extension Cord for Home Office and School ETL Listed (6ft 4 Outlets)
FENJIKRONIX$17.554.7★
GE 3-Outlet Power Strip Mini Extension Cord with Multiple Outlets 5 Inch Braided Short Cord Extension Cord Grounded Flat Plug Extension Cord ETL Listed 2 Pack Black 53240
GE$11.714.8★
Surge Protector 1050 Joules TESSAN Single Plug Surge Protector with Protected Light Indicator 1875W Max Portable Wall Outlet for Appliances TV Computer Refrigerator Treadmill Massage Chair
TESSAN$9.804.7★
Flat Plug Power Strip Surge Protector 3 Outlets Extension Cord 3 ft 3 Prong 300J 10A/1250W Overload Protection Switch Plug Strip for Home Office Child Safety Slide Outlet Covers SGS Approved
Gerass$8.954.6★
Cordinate Designer Mini 3-Outlet Power Strip 18 in Braided Extension Cord Grounded Adapter Low-Profile Flat Plug ETL Listed Black/Dark Heather 47298
Cordinate$7.944.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“all the ports work well”
“Charges very quickly”
“Just what i needed”
“Very handy”
“Excellent value”
“Small and easy to carry”
“Perfect size for travel”
“Compact design”
“Compact and Powerful”
What buyers complain about
“Didn't Last”
“USB ports dont work”
“Charges VERY slow”
“Never worked”
“Makes noise”
“very cheap, both in price and quality”
“It's small”
“Gets very hot”
“Too expensive for me”
“Fire Hazard”