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62

pokemon go

Launch it

A $2.2M/yr market growing +21.3% this quarter with returns at 3.4% — clears our launch bar.

Market size 95Growth 51Conversion 23Competition 76Returns 46Price range 61Avg price 86Brand share 24Review moat 58Quality gap 91

Market size

Incredible$2.2M

$2.2M/yr · 1.7M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$69.25

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$13.46–$152.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,171.27

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.4%

return rate — above 6% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

64

Top-5 brand share

91%

Open market

7%

  • Brook35%
  • Nintendo24%
  • megacom22%
  • Mcbazel8%
  • Born to Love3%
  • UltrA CatcheR3%
  • Open — no brand owns it (7 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$65K6%$131K9%$196K12%$262K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Well worth it”

Ease Of Use9%

“Easy to use”

Quality-Overall8%

“No complaints”

Advertised Vs Actual Product8%

“Performs as expected”

Connectivity-Overall7%

“The connection remains stable”

Battery Life7%

“Good battery and works as intended”

Efficiency5%

“I love it for what it does”

Charging4%

“Works perfect and really holds a charge”

Compatibility-Overall3%

“it pairs up with the app”

Durability3%

“Its reliable, catches consistently, and has made the game so much more enjoyable”

What buyers complain about

Connectivity-Overall18%

“unable to connect”

Functionality-Overall12%

“Does not work great”

Durability12%

“Breaks easily”

Charging11%

“Stopped charging”

Battery Life5%

“bad battery life”

Quality-Overall5%

“Bad quality”

Value For Money4%

“Kind of overpriced”

Software/Application3%

“the app would not properly download as well”

Size-Overall2%

“Very small”

Advertised Vs Actual Product2%

“it doesnt do what it advertised to do”

Top return reasons

Connectivity-Overall28%
Functionality-Overall20%
Charging15%
Defective Material/Parts9%
Advertised Vs Actual Product4%
Value For Money4%
Compatibility-Overall2%
Durability2%
Battery Life2%
Size-Overall1%