plug
Worth a lookShows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 2.1M searches
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Price range
Okay$3.84–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,989.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
63
Top-5 brand share
51%
Open market
43%
- QINLIANF18%
- One Beat12%
- TROND9%
- POWRUI6%
- Philips6%
- TESSAN6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wall Charger Surge Protector QINLIANF 5 Outlet Extender with 4 USB Charging Ports 3-Sided 1680J Power Strip Multi Plug Adapter Spaced for Home Travel Office
QINLIANF$9.834.7★111,782 rev
Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel
One Beat$10.664.7★19,037 rev
POWRUI Multi Plug 6 Outlet Surge Protector Extender with 3 USB Ports (1 USB C) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets ETL Listed White
POWRUI$11.814.7★15,619 rev
TROND Multi Plug Outlet Extender 2 Pack - Electrical Wall Splitter 3 Way Angled Wall Outlet Adapter Cruise Essentials ETL Listed Small Multiple Plug Expander for Bathroom Kitchen Office White
TROND$14.424.7★5,571 rev
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White
NUOZHI$10.044.7★865 rev
Newest
by launch date
Multi Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White
Teiobar$10.05364 rev
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White
NUOZHI$10.04865 rev
Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials
Addtam$8.802,912 rev
Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office
BlueStars$23.24333 rev
TROND Outlet Extender Surge Protector - Multi Plug Wall Outlet with 4 Grounded Sockets 3 Way Angled Plug Adapter 900J Electrical Wall Splitter for Bathroom Kitchen Office White
TROND$9.97922 rev
Trending
90-day click momentumMulti Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White
Teiobar$10.054.8★
Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office
BlueStars$23.244.6★
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White
NUOZHI$10.044.7★
TROND Outlet Extender Surge Protector - Multi Plug Wall Outlet with 4 Grounded Sockets 3 Way Angled Plug Adapter 900J Electrical Wall Splitter for Bathroom Kitchen Office White
TROND$9.974.7★
ELEGRP 6-Outlet Extender with Central Anchor 3-Prong Grounded Wall Tab Multiple Outlet Extender with 6 Electrical Outlets ETL Listed 1 Packs White
ELEGRP$6.954.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Quality”
“great plug”
“Charging is quick”
“Better than I expected”
“Great buy for the money”
“Very handy”
“Easy to put together”
“Fits securely”
“efficient design”
“Great for traveling”
What buyers complain about
“Falls apart”
“Doesn't charge”
“USB ports don't work”
“Stopped working”
“Garbage quality”
“Too loud”
“Size is too large”
“overheated”
“Don't recommend- affordable price for a reason”
“Not compatible”