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zombie costume for girls

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A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 47Conversion 10Competition 52Returns 25Price range 77Avg price 95Brand share 46Review moat 84Quality gap 62

Avg price

Incredible$24.81

avg listing price — sweet spot $15–$100

Review moat

Great312.57

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.03–$39.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Bad6.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 105K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

36

Top-5 brand share

78%

Open market

15%

  • ZapLute29%
  • Aotekids15%
  • California Costumes13%
  • Spooktacular Creations12%
  • Morph8%
  • Fun World8%
  • Open — no brand owns it (5 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +17.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 155.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“Exactly what I ordered its perfect”

Quality-Overall19%

“Good quality”

Durability19%

“Holds up well for its purpose”

Smudge Resistance13%

“It was great no smudge looked real”

Size-Overall6%

“Fits true to size”

Comfort-Overall6%

“True to size and comfortable”

What buyers complain about

Size-Overall33%

“It comes a bit oversized so we had to go down a size”

Stain Resistance17%

“when does, very blotchy, and stains to no end”

Dilute/Watery8%

“this was very watered down”

Functionality-Overall8%

“not so effective”

Color6%

“t was pink on white lab coat”

Material Quality6%

“Ok on skin - not fabric”

Skin Health6%

“It did look like blood on skin”

Top return reasons

Size-Overall77%
Dilute/Watery7%
Length5%
Product Condition5%
Advertised Vs Actual Product2%
Waist Fit2%
Quality-Overall1%
Gap/Hole1%
Collar Quality1%