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51

zombie costume

Worth a look

Shows a sweet-spot price point ($24.81 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 16Growth 69Conversion 3Competition 58Returns 30Price range 80Avg price 95Brand share 79Review moat 58Quality gap 72

Avg price

Incredible$24.81

avg listing price — sweet spot $15–$100

Price range

Great$5.03–$59.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+50.2%

90-day search growth — must beat 0% to launch

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,193.48

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.4%

return rate — above 6% kills the launch gate

Market size

Bad$65K

$65K/yr · 930K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

40

Top-5 brand share

56%

Open market

39%

  • Luwigs22%
  • MOPHOTO12%
  • Spooktacular Creations8%
  • Generic7%
  • Aotekids7%
  • California Costumes5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.2% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 81.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“They fit perfectly”

Durability13%

“It was durable”

Ease Of Use10%

“easy to use”

Ease Of Application8%

“Very easy to apply”

Quality-Overall8%

“Very well made”

Comfort-Overall6%

“Perfectly comfy”

Advertised Vs Actual Product5%

“exactly as described”

Washability4%

“Washed perfect with her clothing”

Shape/Style4%

“Much easier than applying scar makeup and look realistic”

Fun/Entertainment Experience4%

“Halloween Hijinks”

What buyers complain about

Size-Overall25%

“Too tight”

Advertised Vs Actual Product11%

“Doesnt look like the pic”

Quality-Overall8%

“QUALITY CONTROL needs to be involved”

Product Condition8%

“It came used and covered in leaves and pine straw”

Gap/Hole6%

“This product got holes in it very easily”

Ease Of Use6%

“way to hard to put on not worth it”

Strap/String Quality6%

“there is a bit of shedding of the strings”

Durability6%

“Ripped after one use”

Arm Fit6%

“Cut into my forearms like nobody's business”

Value For Money2%

“Not worth the price”

Top return reasons

Size-Overall42%
Length8%
Advertised Vs Actual Product8%
Quality-Overall5%
Arm Fit5%
Material Quality4%
Value For Money3%
Product Condition3%
Gap/Hole2%
Functionality-Overall2%